Strong PR Campaign Delivers Tabletop Press Success

After a year-long pause on the Planet of the Apes: RPG tabletop Kickstarter, Magnetic Press Play reengaged UberStrategist for a short, ~45-day campaign. The rights to the series had changed hands to Disney, delaying the project and requiring all PR efforts to follow a Disney-approved plan.

Working with a pre-approved press list, interview questions, and messaging guidelines, we were tasked with generating coverage for a Kickstarter based on the Planet of the Apes TV show—not the films—while communicating that distinction to press and fans.

We followed up Disney’s official announcement with an “in case you missed it” style outreach to our tabletop press list, aiming to expand coverage among Tier 2 and 3 outlets. We also pitched the news directly to friendly editors who hadn’t yet covered the story.

When interviews saw limited interest due to pre-approved questions, we pivoted to focus solely on securing coverage of the Quickstart Guide. We also developed a list of key influencers for Magnetic to use beyond the scope of our campaign.

Our efforts helped secure coverage from nearly every major tabletop outlet, including Dicebreaker, Bell of Lost Souls, Wargamer, EN World, Screen Rant, IGN, and ICv2. We also placed the Quickstart Guide with outlets like CG Magazine, TheGamer, and Fansided.

All coverage clearly distinguished the game’s connection to the Planet of the Apes television series. Despite tight restrictions and a short timeline, the campaign achieved strong visibility and successfully aligned with Disney’s approved PR plan.