PUBLIC RELATIONS SERVICES
A Targeted Approach to PR That Drives Engagement and Discoverability
Telling Your Story
Outreach That Works
Data-Driven Insights
Core PR Services
Our product-focused PR drives awareness for key milestones like announcements, launches, demo releases, crowdfunding campaigns, festival participation, and major content updates.
Our B2B PR builds industry credibility and establishes your brand and key team members as thought leaders.
Together, these strategies generate excitement, build credibility, and drive real results!








Targeted Coverage. Tangible Impact.












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"I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with."

Kris Longo
"Uberstrategist delivered so much more than we expected. We're looking forward to the chance to work with them again!"

Lewis Manalo
"The UberStrategist team did a tremendous job of helping us launch Warhammer 40,000: Rogue Trader and shaping our PR moves for the next two years (and going). The dedication they put into the work is a rare thing to encounter. I enjoy every moment of working together. Thank you, folks!"

Andrey Tsvetkov
"We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign."

Kathryn De Shields-Moon
"Mario and his team’s strategic advice and tactical execution have been instrumental in our success and have delivered awesome results."

Tobias Sjögren
"Mario and his team have been invaluable in increasing our visibility in the highly competitive PC gaming industry through high-impact PR coverage, opening partnership doors, significantly bolstering our social media presence, and all around being a trusted and well-connected partner that fully integrates with our marketing team. We typically forget they’re an agency."

Joshua Triplett
"Working with UberStrategist has been an absolute blast! Their unparalleled support and strategic outreach have played a pivotal role in helping us cut through the noise and elevate our games to the forefront of key press attention."

Vladislav Tsopljak
"Mario and his team are just going above and beyond ALL THE TIME. 10/10 would recommend."

Laurent Mercure
"The UberStrategist team has been a joy to work with. They're responsive, creative, and dependable, but what really stands out is their energy and enthusiasm. They take the initiative to help us find the right partners and ensuring we’re always moving forward. It’s clear they’re passionate about what they do, and that makes all the difference."

Wing Yee Thong
"They were generous with their time and contacts and it was a pleasure to work with them."

Tiffany Li
"Thank you for having us believe in PR again!"

Patrick Ewald
"Working with UberStrategist was an absolute delight. From the very beginning, they demonstrated a strong commitment to our goals, providing valuable insights and executing strategies with precision. In today’s fast-paced and highly competitive gaming landscape, having a partner in crime who not only listens but also takes swift action is essential. UberStrategist helped us navigate the ever-evolving challenge of attracting more players to our upcoming game."

Andrius Mackevicius
"If you have a product, company, or vision that needs to reach your intended audience, market, or community, then Uberstrategist is the special forces team you have to have on your side. Not only did they maximize our ability to connect and engage with the people who shared our vision, but they carefully guided us through the process every step of the way."

James Mayo
"Working with UberStrategist has been a great pleasure and sound business decision for Atari. They consistently help us achieve an impressive amount of press coverage regardless if it’s for our classic games on new platforms, brand new IP or our connected devices – including the Atari VCS."

Todd Shallbetter
"Working with UberStrategist was crucial for our press outreach. They really took time to understand our story, goals, and challenges, and I'm thankful for how they fit themselves into our larger marketing plan. As we rolled out our campaign, they were easy to reach, and adapted in real-time. Game journalism has been chaotic these days, and UberStrategist helped us break through the noise."

Danny Thrax
"UberStrategist has an amazing team that are extremely knowledgeable. As a new studio, they provided a lot of helpful insight and resources to help us find our audience."

Danny Ryba
"The team is perfect and professional. Mario and his team were very patient in answering our questions and were proactive in giving us timely feedback. They also looked for possibilities to gain more exposure during the collaboration. 100/100"

Swann Mo
"UberStrategist was very active throughout our whole launch campaign and always kept us up to date every step of the way. The were great to work with and we were happy with the results of the campaign."

Sergei Bezborodko
"The team at UberStrategist was a pleasure to work with from start to finish. They are super proactive, organised, and delivered excellent results. I look forward to working with them again in the future!""

Andy Pearson
"UberStrategist delivers! From obtaining press coverage to opening up all the doors we didn't even know existed, they helped our cloud gaming startup become a recognized industry name. Every event I went to, people knew our name, thanks to Mario and his team. They're very flexible, making my life much easier as a time-crunched startup. I'm grateful for UberStrategist and highly recommend them."

Jason Kirby
"UberStrategist is a value-add across the board. They were able to get an amazing amount of coverage in gaming, esports, mainstream, consumer and tech outlets, along with handling interviews, speaking engagement requests and industry event participation. The UberStrategist team continuously goes above and beyond what is expected."

Matt Reilly
"We worked closely with UberStrategist to craft a release strategy for The Thing: Remastered that combined earned activations with messaging that captured our intended audiences. We successfully executed this strategy, which led to The Thing: Remastered becoming our fastest-selling title at launch."

Larry Kuperman
"UberStrategist’s relationships with the games media are both deep and wide. It seems like they know everyone. And, they’re passionate about their customers, advocating strongly for coverage and working around the clock to make things happen."

Peter Tamte
"Great results from the press; we could not have achieved them ourselves. I saw evidence of thinking outside the box for promotion which was positive."

Alexander Asvegren
"UberStrategist is the only PR agency Nightdive works with. They’re that good."

Larry Kuperman
“UberStrategist was pivotal to the success of The Indie Horror Showcase, securing some of our largest trailers, reveals, and coverage.”

Henry Hoare
"UberStrategist understood my project and my goals. They took time to LISTEN. Their team not only delivered WAY more than we expected as far as results, they kept in touch afterword our contract ended to report residual activity and ensure I had every opportunity to find success."

Brian Burgee
"Working with UberStrategist was amazing. They helped us generate press and reach people we couldn't have on our own. If you're looking for a boost to your marketing efforts, I couldn't recommend UberStrategist more!"

Keith Ebanks
"Thanks to UberStrategist, our small indie game was covered by every gaming outlet we could've dreamed of."

Ege Kurdaş
"UberStrategist was always thinking one step ahead while working with us. They really managed to be on top of our campaigns at all times, which allowed us as an institution to focus on other aspects of our presence at GDC. Would highly recommend working with them."

Tania Luchena
Expanded PR Services That Strengthen Visibility and Control

Press Appointment Booking
With a focus on quality and strategic targeting, we create opportunities for meaningful conversations that lead to impactful coverage.
Media Training
Our sessions—offered virtually, on-site, in groups, or one-on-one—are led by industry professionals with decades of journalistic experience. Our goal is to make you feel prepared, polished, and ready for media opportunities.


Crisis Communication
When issues arise, our team provides real-time support, offering clear guidance, media monitoring, and strategic response recommendations. With a proactive and agile approach, we help you maintain control of the narrative and protect your brand’s reputation.
Showcase Support/Placement
With our expert guidance and hands-on coordination, we ensure your game is positioned for maximum exposure. Our goal is to help you secure the best placements and make the most out of showcase opportunities.


Press Tours
With expert planning, targeted outreach, and full logistical support, we handle all the details so you can maximize every meeting and leave a lasting impression.

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Frequently Asked Questions
We support a full range of PR campaigns across video games, tabletop games, interactive entertainment, emerging entertainment technologies, and transmedia projects. This includes announcement campaigns, major feature reveals, launch PR, demo and preview outreach, updates and DLC, expansions, crowdfunding campaigns, and long-term product lifecycle support. We also provide B2B PR to elevate your studio’s visibility, highlight leadership, and build industry credibility. Every campaign is tailored to your goals, whether you need milestone-driven outreach or sustained brand building.
Yes. Our team has spent more than a decade building trusted relationships with editors, reporters, and content creators across gaming, entertainment, tech, and business media. Our proprietary database includes over 10,000 verified contacts, but numbers only tell part of the story—we understand who covers what, how they prefer to be pitched, and how to craft angles that respect their time and drive results. Each campaign receives a custom-built media list aligned to your story, target audience, and market goals.
Coverage depends on factors such as the strength of your story, available assets, the competitive landscape, and timing within the industry news cycle. While no agency can ethically guarantee specific placements, our team works closely with you to refine your messaging, develop compelling angles, and pitch strategically to outlets that are the best fit. Our approach prioritizes meaningful visibility, not just volume, ensuring your story reaches the right editors, creators, and communities.
We evaluate success using a mix of qualitative and quantitative metrics, including coverage volume, outlet and creator relevance, reach and engagement, message pull-through, and overall sentiment. We also analyze how your coverage contributes to broader goals such as awareness, credibility, wishlisting, traffic, and conversion. Throughout your campaign, we provide transparent reporting and actionable insights so you always understand what’s resonating, where opportunities exist, and how to build momentum across future beats.
Successful PR requires three essential ingredients: news, assets, and time.
- News: Fresh angles, announcements, updates, trailers, or reveals that offer something new to cover.
- Assets: High-quality visuals, trailers, screenshots, key art, or hands-on access when appropriate.
- Time: Proper lead time to craft messaging, build outreach plans, prepare materials, coordinate embargoes, and engage press before key dates.
When brought into the process early and given visibility into your roadmap, we can develop a campaign that builds sustained momentum and maximizes your coverage potential.
PR is far more than distributing announcements. Our work includes:
- Developing compelling story angles and editorial narratives
- Pitching exclusives, features, interviews, and deep dives
- Managing preview, review, and hands-on campaigns
- Coordinating trailer reveals and content spotlights
- Supporting festival submissions and media appointments
- Preparing spokespersons for interviews, podcasts, and panels
- Integrating paid media where strategic alignment makes sense
We take a holistic approach to storytelling, ensuring your PR strategy reaches audiences across multiple touchpoints.
No ethical PR agency can guarantee coverage, as editors and creators make independent decisions based on newsworthiness, timing, and audience fit. What we do guarantee is a strategic, tailored outreach plan, thoughtful storytelling, and strong press targeting designed to give your game, product, or studio the best opportunity for meaningful visibility.
Ideally, as early as possible. For games and entertainment products, we recommend initiating PR several months before your first major milestone—whether that’s a reveal, a demo, a crowdfunding launch, a festival submission, or a full release. Early planning allows us to refine messaging, identify opportunities, engage press under embargo when appropriate, and build a steady cadence of touchpoints that lead into launch.
Yes. We frequently support PR around events such as Steam Next Fest, gamescom, PAX, GDC, and other industry showcases. Our services include preview coordination, appointment scheduling, media outreach, booth or room support, messaging prep, and follow-up coverage strategies. Events are powerful visibility moments, and we help you maximize them.
Yes. We provide B2B PR to elevate your studio, leadership team, or technology offering through thought leadership placements, company news, speaking opportunities, award submissions, partnership announcements, and industry-focused stories. This work helps build credibility with investors, partners, publishers, and the broader professional community.

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