Know Your Game. Own Your Launch!

A free, game-specific launch planning tool trusted by studios from indie to AAA.
Too many games fail. Not because they’re bad, but because no one planned how to sell them. This free, game-specific go-to-market worksheet helps you get ahead of launch panic, so you can stop winging it and start building real momentum — even if you’re still early in development.

Why So Many Game Launches Go Sideways

Let’s be honest - most devs think about marketing way too late. By the time they reach out for help, it’s already a scramble. But if you start with a plan, you’ll have an actual advantage!

Here's why you need a go-to-market plan.

1. You only get one launch. Blow it, and you don't get a redo. Start planning now, even if launch feels far off.

2. No plan = no visibility.  Even great games fade into the void without positioning and promotion.

3. Budget and time vanish fast.  A clear strategy helps you spend wisely — not frantically.

4. Publishers want to see a roadmap.  A strong plan shows you're serious, not just hopeful.

5. Marketing isn’t a light switch.  Visibility takes time. This worksheet helps you build buzz before it’s too late.

What's Inside the
Go-To-Market Worksheet

Not a generic product launch template. A strategic toolkit built for games.

🧩 10 Critical GTM Planning Sections
Audience, positioning, messaging, marketing, pricing — it’s all here.

🧠 Guided Prompts
Smart questions that help you uncover what you know — and what you don’t (yet).

🎮 Built for Game Creators
Tailored to the weird, wonderful challenges of game development and launch.

🏆 Agency-Level Strategy — Free
Used by marketing pros who’ve helped launched indies, hits, and household-name titles.

We Made This Because We Want You to Win

We’ve seen too many incredible games disappear into the void — not because the game wasn’t good, but because the marketing wasn’t ready.

That’s painful. And avoidable.

We created this worksheet because we believe every dev deserves a shot at success, not just the ones with massive teams or unlimited budgets.

As a trusted partner to studios of all sizes, we know that a clear plan can be the difference between an overlooked launch and a breakout hit. This isn’t about hype — it’s about helping you make smart, strategic moves early, so you can show up strong when it counts.

Whether you’re working solo or with a crew, we built this to give you a head start, more confidence, and a whole lot less last-minute panic.

Because we’re not just here for the hits. We’re here for you.

We’ve Been Doing This for Over a Decade

 -  ÜberStrategist Images

UberStrategist is a multi-award-winning PR and marketing agency that’s been in the trenches with game developers and publishers for more than 10 years.

We’ve helped hundreds of studios — from first-time indies to established AAA names — craft and execute launch strategies that actually work.

We understand what it takes to build visibility, drive engagement, and earn coverage in a crowded market. More importantly, we know how to tailor those strategies to your game, your goals, and your reality.

Our track record isn’t built on flashy promises. It’s built on results, relationships, and a deep respect for the creative work you do.

When we say we want your game to succeed — we mean it. And we’re ready to help.

We’ve Been Doing This for Over a Decade

UberStrategist is a multi-award-winning PR and marketing agency that’s been in the trenches with game developers and publishers for more than 10 years.

We’ve helped hundreds of studios — from first-time indies to established AAA names — craft and execute launch strategies that actually work.

We understand what it takes to build visibility, drive engagement, and earn coverage in a crowded market. More importantly, we know how to tailor those strategies to your game, your goals, and your reality.

Our track record isn’t built on flashy promises. It’s built on results, relationships, and a deep respect for the creative work you do.

When we say we want your game to succeed — we mean it. And we’re ready to help.

“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
 -  ÜberStrategist Images

"Thanks to UberStrategist, our small indie game was covered by every gaming outlet we could've dreamed of."

Ege Kurdaş

GHST Studios

"If you have a product, company, or vision that needs to reach your intended audience, market, or community, then Uberstrategist is the special forces team you have to have on your side. Not only did they maximize our ability to connect and engage with the people who shared our vision, but they carefully guided us through the process every step of the way."

James Mayo

Managing Director, 8 Circuit Studios

"Working with UberStrategist was an absolute delight. From the very beginning, they demonstrated a strong commitment to our goals, providing valuable insights and executing strategies with precision. In today’s fast-paced and highly competitive gaming landscape, having a partner in crime who not only listens but also takes swift action is essential. UberStrategist helped us navigate the ever-evolving challenge of attracting more players to our upcoming game."

Andrius Mackevicius

Head of Publishing, Nordcurrent

"UberStrategist delivers! From obtaining press coverage to opening up all the doors we didn't even know existed, they helped our cloud gaming startup become a recognized industry name. Every event I went to, people knew our name, thanks to Mario and his team. They're very flexible, making my life much easier as a time-crunched startup. I'm grateful for UberStrategist and highly recommend them."

Jason Kirby

LiquidSky

"The UberStrategist team has been a joy to work with. They're responsive, creative, and dependable, but what really stands out is their energy and enthusiasm. They take the initiative to help us find the right partners and ensuring we’re always moving forward. It’s clear they’re passionate about what they do, and that makes all the difference."

Wing Yee Thong

Weyrdworks

"Thank you for having us believe in PR again!"

Patrick Ewald

Epic Pictures and Dread XP

"Working with UberStrategist has been a great pleasure and sound business decision for Atari. They consistently help us achieve an impressive amount of press coverage regardless if it’s for our classic games on new platforms, brand new IP or our connected devices – including the Atari VCS."

Todd Shallbetter

Atari

"Mario and his team are just going above and beyond ALL THE TIME. 10/10 would recommend."

Laurent Mercure

Chainsawesome Games

"Working with UberStrategist has been an absolute blast! Their unparalleled support and strategic outreach have played a pivotal role in helping us cut through the noise and elevate our games to the forefront of key press attention."

Vladislav Tsopljak

Neon Doctrine

"UberStrategist was very active throughout our whole launch campaign and always kept us up to date every step of the way. The were great to work with and we were happy with the results of the campaign."

Sergei Bezborodko

Original Studios

"I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with."

Kris Longo

Long Beach Comic Con and Expo

"UberStrategist is the only PR agency Nightdive works with. They’re that good."

Larry Kuperman

Director of Business Development, Nightdive Studios

“UberStrategist was pivotal to the success of The Indie Horror Showcase, securing some of our largest trailers, reveals, and coverage.”

Henry Hoare

Head of Operations, DreadXP

"UberStrategist’s relationships with the games media are both deep and wide. It seems like they know everyone. And, they’re passionate about their customers, advocating strongly for coverage and working around the clock to make things happen."

Peter Tamte

Founder/CEO - Victura

"Mario and his team’s strategic advice and tactical execution have been instrumental in our success and have delivered awesome results."

Tobias Sjögren

CEO, White Wolf Entertainment

"They were generous with their time and contacts and it was a pleasure to work with them."

Tiffany Li

COO, Multiverse

"We worked closely with UberStrategist to craft a release strategy for The Thing: Remastered that combined earned activations with messaging that captured our intended audiences. We successfully executed this strategy, which led to The Thing: Remastered becoming our fastest-selling title at launch."

Larry Kuperman

Director of Business Development, Nightdive Studios

"The team at UberStrategist was a pleasure to work with from start to finish. They are super proactive, organised, and delivered excellent results. I look forward to working with them again in the future!""

Andy Pearson

PQube

"Working with UberStrategist was amazing. They helped us generate press and reach people we couldn't have on our own. If you're looking for a boost to your marketing efforts, I couldn't recommend UberStrategist more!"

Keith Ebanks

Mooncube Games

"UberStrategist understood my project and my goals. They took time to LISTEN. Their team not only delivered WAY more than we expected as far as results, they kept in touch afterword our contract ended to report residual activity and ensure I had every opportunity to find success."

Brian Burgee

Burgee Media

"We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign."

Kathryn De Shields-Moon

Schell Games

"The UberStrategist team did a tremendous job of helping us launch Warhammer 40,000: Rogue Trader and shaping our PR moves for the next two years (and going). The dedication they put into the work is a rare thing to encounter. I enjoy every moment of working together. Thank you, folks!"

Andrey Tsvetkov

Head of Publishing, Owlcat Games

"Mario and his team have been invaluable in increasing our visibility in the highly competitive PC gaming industry through high-impact PR coverage, opening partnership doors, significantly bolstering our social media presence, and all around being a trusted and well-connected partner that fully integrates with our marketing team. We typically forget they’re an agency."

Joshua Triplett

Xotic PC

"UberStrategist is a value-add across the board. They were able to get an amazing amount of coverage in gaming, esports, mainstream, consumer and tech outlets, along with handling interviews, speaking engagement requests and industry event participation. The UberStrategist team continuously goes above and beyond what is expected."

Matt Reilly

AlphaDraft

"The team is perfect and professional. Mario and his team were very patient in answering our questions and were proactive in giving us timely feedback. They also looked for possibilities to gain more exposure during the collaboration. 100/100"

Swann Mo

GCORES Publishing

"Uberstrategist delivered so much more than we expected. We're looking forward to the chance to work with them again!"

Lewis Manalo

Executive Producer, Old Glory Studios

"UberStrategist has an amazing team that are extremely knowledgeable. As a new studio, they provided a lot of helpful insight and resources to help us find our audience."

Danny Ryba

Studio Hermitage

"UberStrategist was always thinking one step ahead while working with us. They really managed to be on top of our campaigns at all times, which allowed us as an institution to focus on other aspects of our presence at GDC. Would highly recommend working with them."

Tania Luchena

Swiss Arts Council Pro Helvetia

"Great results from the press; we could not have achieved them ourselves. I saw evidence of thinking outside the box for promotion which was positive."

Alexander Asvegren

Director, 8BitSkull

"Working with UberStrategist was crucial for our press outreach. They really took time to understand our story, goals, and challenges, and I'm thankful for how they fit themselves into our larger marketing plan. As we rolled out our campaign, they were easy to reach, and adapted in real-time. Game journalism has been chaotic these days, and UberStrategist helped us break through the noise."

Danny Thrax

Pistol Shrimp Games
Testimonials

What Our Partners Have to Say
About Working with

“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
 -  ÜberStrategist Images

"The UberStrategist team knows how to organize an event and you can't do any better than asking them to organize your event presence for you."

Phil Collins

PressEngine

"The UberStrategist team has been a joy to work with. They're responsive, creative, and dependable, but what really stands out is their energy and enthusiasm. They take the initiative to help us find the right partners and ensuring we’re always moving forward. It’s clear they’re passionate about what they do, and that makes all the difference."

Wing Yee Thong

Weyrdworks

"Mario and his team’s strategic advice and tactical execution have been instrumental in our success and have delivered awesome results."

Tobias Sjögren

CEO, White Wolf Entertainment

"If you have a product, company, or vision that needs to reach your intended audience, market, or community, then Uberstrategist is the special forces team you have to have on your side. Not only did they maximize our ability to connect and engage with the people who shared our vision, but they carefully guided us through the process every step of the way."

James Mayo

Managing Director, 8 Circuit Studios

"Mario and his team have been invaluable in increasing our visibility in the highly competitive PC gaming industry through high-impact PR coverage, opening partnership doors, significantly bolstering our social media presence, and all around being a trusted and well-connected partner that fully integrates with our marketing team. We typically forget they’re an agency."

Joshua Triplett

Xotic PC

"Working with UberStrategist was crucial for our press outreach. They really took time to understand our story, goals, and challenges, and I'm thankful for how they fit themselves into our larger marketing plan. As we rolled out our campaign, they were easy to reach, and adapted in real-time. Game journalism has been chaotic these days, and UberStrategist helped us break through the noise."

Danny Thrax

Pistol Shrimp Games

"The team is perfect and professional. Mario and his team were very patient in answering our questions and were proactive in giving us timely feedback. They also looked for possibilities to gain more exposure during the collaboration. 100/100"

Swann Mo

GCORES Publishing

"Thank you for having us believe in PR again!"

Patrick Ewald

Epic Pictures and Dread XP

“UberStrategist was pivotal to the success of The Indie Horror Showcase, securing some of our largest trailers, reveals, and coverage.”

Henry Hoare

Head of Operations, DreadXP

"Great results from the press; we could not have achieved them ourselves. I saw evidence of thinking outside the box for promotion which was positive."

Alexander Asvegren

Director, 8BitSkull

"Mario and his team are just going above and beyond ALL THE TIME. 10/10 would recommend."

Laurent Mercure

Chainsawesome Games

“UberStrategist is a great company and they really care about the service they provide. Nothing is too much trouble!”

Dan Gardener

Firestoke Games

"UberStrategist understood my project and my goals. They took time to LISTEN. Their team not only delivered WAY more than we expected as far as results, they kept in touch afterword our contract ended to report residual activity and ensure I had every opportunity to find success."

Brian Burgee

Burgee Media

"Extremely well-executed event management, with some of the best on-site support we've experienced."

Jim Toernqvist

Ancient Machine

"UberStrategist was always thinking one step ahead while working with us. They really managed to be on top of our campaigns at all times, which allowed us as an institution to focus on other aspects of our presence at GDC. Would highly recommend working with them."

Tania Luchena

Swiss Arts Council Pro Helvetia

"Working with UberStrategist was amazing. They helped us generate press and reach people we couldn't have on our own. If you're looking for a boost to your marketing efforts, I couldn't recommend UberStrategist more!"

Keith Ebanks

Mooncube Games

"UberStrategist’s relationships with the games media are both deep and wide. It seems like they know everyone. And, they’re passionate about their customers, advocating strongly for coverage and working around the clock to make things happen."

Peter Tamte

Founder/CEO - Victura

"We worked closely with UberStrategist to craft a release strategy for The Thing: Remastered that combined earned activations with messaging that captured our intended audiences. We successfully executed this strategy, which led to The Thing: Remastered becoming our fastest-selling title at launch."

Larry Kuperman

Director of Business Development, Nightdive Studios

Comprehensive support and service! You made everything about exhibiting at gamescom easy.”

Nicole Sheedy

Delta Airlines

"I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with."

Kris Longo

Long Beach Comic Con and Expo

"UberStrategist delivers! From obtaining press coverage to opening up all the doors we didn't even know existed, they helped our cloud gaming startup become a recognized industry name. Every event I went to, people knew our name, thanks to Mario and his team. They're very flexible, making my life much easier as a time-crunched startup. I'm grateful for UberStrategist and highly recommend them."

Jason Kirby

LiquidSky

"We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign."

Kathryn De Shields-Moon

Schell Games

"The team were well organised, friendly and we really felt at home on the booth at gamescom. Thank you!"

Hollie Emery

Bonsai Collective

"UberStrategist has an amazing team that are extremely knowledgeable. As a new studio, they provided a lot of helpful insight and resources to help us find our audience."

Danny Ryba

Studio Hermitage

"UberStrategist is the only PR agency Nightdive works with. They’re that good."

Larry Kuperman

Director of Business Development, Nightdive Studios

"UberStrategist was very active throughout our whole launch campaign and always kept us up to date every step of the way. The were great to work with and we were happy with the results of the campaign."

Sergei Bezborodko

Original Studios

"UberStrategist is a value-add across the board. They were able to get an amazing amount of coverage in gaming, esports, mainstream, consumer and tech outlets, along with handling interviews, speaking engagement requests and industry event participation. The UberStrategist team continuously goes above and beyond what is expected."

Matt Reilly

AlphaDraft

"Uberstrategist delivered so much more than we expected. We're looking forward to the chance to work with them again!"

Lewis Manalo

Executive Producer, Old Glory Studios

"The UberStrategist team did a tremendous job of helping us launch Warhammer 40,000: Rogue Trader and shaping our PR moves for the next two years (and going). The dedication they put into the work is a rare thing to encounter. I enjoy every moment of working together. Thank you, folks!"

Andrey Tsvetkov

Head of Publishing, Owlcat Games

"Working with UberStrategist was an absolute delight. From the very beginning, they demonstrated a strong commitment to our goals, providing valuable insights and executing strategies with precision. In today’s fast-paced and highly competitive gaming landscape, having a partner in crime who not only listens but also takes swift action is essential. UberStrategist helped us navigate the ever-evolving challenge of attracting more players to our upcoming game."

Andrius Mackevicius

Head of Publishing, Nordcurrent

"Working with UberStrategist has been a great pleasure and sound business decision for Atari. They consistently help us achieve an impressive amount of press coverage regardless if it’s for our classic games on new platforms, brand new IP or our connected devices – including the Atari VCS."

Todd Shallbetter

Atari

"They were generous with their time and contacts and it was a pleasure to work with them."

Tiffany Li

COO, Multiverse

"Thanks to UberStrategist, our small indie game was covered by every gaming outlet we could've dreamed of."

Ege Kurdaş

GHST Studios

"The team at UberStrategist was a pleasure to work with from start to finish. They are super proactive, organised, and delivered excellent results. I look forward to working with them again in the future!""

Andy Pearson

PQube

"Working with UberStrategist has been an absolute blast! Their unparalleled support and strategic outreach have played a pivotal role in helping us cut through the noise and elevate our games to the forefront of key press attention."

Vladislav Tsopljak

Neon Doctrine

“Working with UberStrategist is easy because they take care of all the details and deliver outstanding event services. We simply had to turn up to a well-executed event.”

Gareth Williams

Jagex

Plan Now. Launch Smarter.

You don’t need a massive budget or a full-time marketer.

You just need a plan.

This worksheet gives you one.

Download it now — before you find yourself in last-minute launch mode.

Plan Now. Launch Smarter.

YOU’RE ONE CLICK AWAY FROM NAILING YOUR NEXT INTERVIEW!

You don’t need a massive budget or a full-time marketer. You just need a plan. This worksheet gives you one. Download it now — before you find yourself in last-minute launch mode.