TRIPLES WISHLISTS FOR INDIE TITLE AT STEAM NEXT FEST

Burgee Media, a solo developer, approached UberStrategist for a one-month campaign to support Erenshor during Steam Next Fest. The game, described as a “single-player MMORPG,” blends nostalgia with convenience—offering players an offline MMO experience powered by simulated party members.

The client came to us with two clear goals: secure coverage on major gaming outlets and gain an additional 5,000 Steam wishlists during the campaign. With wishlist growth as a priority metric, we focused on building strong visibility and giving the game a chance to stand out.

We kicked off the campaign by announcing Erenshor’s participation in Steam Next Fest. Then, we built a focused media push to catch the attention of outlets covering indie and PC titles. Our messaging emphasized the concept of an “MMO for busy players.”

Ahead of the event, we pre-seeded the trailer under embargo and pitched for Steam Next Fest previews. Once the event began, we lifted the embargo, sent out a media alert, and followed up to encourage continued coverage—highlighting both the demo and the unique single-player MMO concept.

We secured 45 pieces of coverage, including 16 Tier 1 placements across major outlets such as IGN, GamesRadar+, PC Mag, GameSpot, The Gamer, and GameRant. Erenshor was also featured in several Steam Next Fest roundups and received an exclusive trailer placement on GameSpot.

Most importantly, the campaign achieved results above and beyond the client’s original wishlist goal—with a net gain of over 10,000 new wishlists added during the campaign. With strong coverage and a clear message, the campaign gave Erenshor the exposure it needed to break through during a crowded Steam Next Fest.