Global Praise With Powerful PR Campaign

Taiwan-based studio Neon Doctrine, known for Yuppie Psycho and The Legend of Tianding, approached UberStrategist to elevate its brand and gain global attention for its growing game library.

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With a focus on Southeast Asian indie titles and co-developing major AAA games, Neon Doctrine aimed to solidify its presence in the industry. The 11-month campaign showcased its diverse portfolio and contributions to both indie and mainstream gaming.

Our PR strategy leveraged Neon Doctrine's influence in the Southeast Asian gaming scene as both a publisher and AAA collaborator. We secured high-impact feature stories in leading publications to elevate the brand.

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We also launched targeted campaigns for specific titles, arranged Neon Doctrine’s participation in the Indie Horror Showcase, secured a post-mortem article in Game Developer, and spotlighted upcoming releases, including a trailer premiere for Drill Man Rumble at EVO, a global fighting game event.

The campaign delivered impressive results, securing widespread coverage across major gaming outlets such as 4Gamer, GamesIndustry.biz, GameSpot, IGN Southeast Asia, and Windows Central. These features amplified Neon Doctrine's global presence and reinforced its status as a significant player in the SEA gaming industry.

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Participation in key events, like the Indie Horror Showcase, further cemented their reputation and expanded their reach. The strategic exposure and storytelling drove increased recognition for Neon Doctrine’s diverse offerings, helping to build a stronger brand identity and ensuring their games reached a broader international audience.