Your Trusted PR
‍And Marketing Team

Our team brings decades of combined experience across PR, influencer marketing, event strategy, and brand communications for video games, tabletop games, entertainment, and related technologies. We have supported hundreds of clients ranging from solo creators and indie studios to AAA publishers and global entertainment brands. Our specialized industry knowledge, cross-disciplinary skill sets, and history of successful campaigns allow us to deliver thoughtful, strategic, and measurable results for every partner we support.

UberStrategist is a mid-sized agency of approximately 20 full-time specialists in PR, marketing, influencer relations, events, strategy, and data. Our structure allows us to assign a dedicated account team to each client while still providing access to a broader group of experts who collaborate behind the scenes. This balance offers the personalized attention of a boutique agency with the capabilities of a larger, full-service team.

Our headquarters is located in Cary, North Carolina, but our team spans multiple countries across North America, Europe, and Asia. This distributed structure enables efficient global collaboration, support across a range of time zones, and localized insights that help us craft regionally relevant campaigns.

Yes. We partner with clients across North America, South America, Europe, Asia, and Australia. Some teams engage us for comprehensive global campaigns, while others bring us in to support Western, European, or specific regional needs. Our international experience and cross-cultural fluency help ensure your messaging resonates in every target market.

We believe the strongest results come from open communication and true partnership. Each client receives a dedicated account team backed by strategic and specialist support. We hold regular syncs to align on priorities, share transparent reporting, and proactively adjust strategy based on performance, industry trends, and your evolving goals. Our goal is to function as a natural extension of your internal team, offering both hands-on execution and strategic guidance.

We measure success through a combination of qualitative and quantitative KPIs tailored to your goals. These may include coverage quality and sentiment, influencer engagement, audience reach, wishlist or traffic lift, community response, and overall brand visibility. During onboarding, we collaborate with your team to define campaign goals and establish clear metrics so that our reporting provides meaningful insight—not just numbers, but actionable context that helps shape long-term strategy.

Clients choose UberStrategist for our specialization in gaming and entertainment, our senior-level involvement, and our highly personalized service model. We combine strategic thinking with hands-on execution, ensuring that every piece of your campaign receives expert care. Our partners often describe us as a force-multiplying extension of their internal team—collaborative, proactive, transparent, and fully invested in their success. The “US” in our name reflects the shared mission at the heart of every relationship.

UberStrategist has been recognized as one of the fastest-growing companies in America, appearing on the Inc. 5000 list in 2022 and 2023. We were also named an Inc. Power Partner in 2022 and were finalists for MCV/Develop’s Strategic Partner of the Year in 2024. These honors reflect the strength of our work, the trust of our clients, and the consistency of our results across a rapidly evolving industry.

UberStrategist was founded by Mario R. Kroll, a 30-year veteran of the gaming, entertainment, and technology industries. As President and CEO, Mario brings deep strategic insight, an extensive global network, and a passion for collaborative partnerships. His leadership shapes the agency’s culture and long-term vision, guiding the team to deliver thoughtful, impactful campaigns for clients around the world.