Collaborative AAA Publisher Partnership

Bungie engaged UberStrategist to provide PR support for its flagship titles, initially focused on North America. The studio needed a reliable partner to execute media outreach and coverage tracking across high-profile campaigns.

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As the relationship has grown over three years, Bungie has expanded our work to include all English-language territories. Our role remains focused on execution, and we act as a trusted extension of their internal PR efforts.

Given the scale of Bungie’s brand and IP, high-quality coverage is essential. We rely heavily on our established media relationships to secure timely, high-impact coverage across each campaign. We also provide detailed coverage tracking to help the internal team stay informed about campaign reach, pickups, and sentiment.  

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Beyond campaign execution, we’ve also been called on to invite press to remote and in-person events, manage remote demonstrations and Q&As, and coordinate with partners like Sony PlayStation and Lucasfilm Games.

So far, we’ve supported three Destiny 2 expansions—Lightfall, The Final Shape, and The Edge of Fate—and the reveal of Marathon. Our work includes global coverage across all English-language territories, and our campaigns continue to deliver consistent results across major outlets.

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UberStrategist has become a trusted, reliable extension of Bungie’s internal PR team. Throughout our engagement, we’ve built a collaborative, supportive partnership with clear communication and shared goals. This has allowed us to work side-by-side with Bungie and other partners to keep campaigns on track and coverage flowing.