Innovative MMO to Global Recognition

Developed by Level Infinite, Chimeraland is an open-world survival RPG that blends creature collection, exploration, and character customization with a mythological twist. Competing in a crowded MMO market led by established franchises, Level Infinite brought on UberStrategist to build global awareness and set the game apart.

The goal was to highlight Chimeraland's quirky strengths and connect with global audiences through PR and influencer activations to help it stand out as a bold and unconventional MMO.

We executed a global PR and influencer campaign that spotlighted Chimeraland’s deep customization, mythological creatures, and sandbox creativity. By positioning its eccentric features as strengths, we targeted press and creators drawn to genre-defying games.

From pre-launch through release, we provided early access, crafted regional pitches, and developed creative assets. Outreach focused on Tier 1 media and MMO-aligned influencers to maximize global visibility.

Our tailored approach generated phenomenal results, culminating in widespread global awareness and sustained media interest. The campaign secured coverage in top-tier outlets, including IGN, GameSpot, PC Gamer, MMORPG, Droid Gamers, The Escapist, Pocket Gamer, and MMOs.com.

These wins helped amplify launch visibility across key gaming communities. Through consistent messaging, strategic outreach, and a focus on the game’s eccentric appeal, we helped position Chimeraland as one of the most talked-about MMO launches of the season.