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A video game cover for Call of Duty the board game. -  ÜberStrategist Images

When It Comes to
Tabletop,
We Know the Game!

From dice and deck builders to legacy campaigns and licensed RPGs, our team understands the tabletop space and how to get your game the attention it deserves.
Creators at Every Level. Games of Every Scale.

Support for EveryTabletop Vision

Whether you’re just getting started or managing a major IP, we’ve worked with iconic franchises and rising stars alike, helping publishers amplify what makes their games unique across press, fans, and platforms.
Formats We Support:
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Board Games & Card Games
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Tabletop RPGs
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Miniatures & Wargaming
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Crowdfunded Projects
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Licensed IP Campaigns

Trusted by the Creators Behind Beloved Tabletop Worlds

Box cover for 'Dying Light: The Board Game' showing characters fighting off zombies in a post-apocalyptic setting with orange sunset lighting.
Book cover for Cowboy Bebop Roleplaying Game featuring anime character Spike Spiegel, spaceship, and Earth in the background.
Box of Onitama board game featuring martial arts fighters and a traditional Asian temple backdrop. -  ÜberStrategist Images
Cover of The Walking Dead Universe Roleplaying Core Rules book featuring a large zombie face and survivors fighting off zombies.
Cover of Star Trek Adventures roleplaying game core rulebook showing three characters in Starfleet uniforms inside a cave with futuristic city ruins in the background and an Origins Award Nominee badge.
Symbaroum Core Rulebook cover featuring three fantasy characters standing on ancient stone ruins in a dark forest with a mystical atmosphere.
Board game box for Tales From the Loop featuring two people walking in snowy landscape toward large futuristic towers at dusk.
Cover of Diablo The Roleplaying Game corebook featuring a dark stone archway with glowing fiery light inside and shadowy wolf statues on each side.
Box cover of The Elder Scrolls V Skyrim The Adventure Game featuring mountainous landscape and the dragon emblem.
Box cover for Call of Cthulhu Horror on the Orient Express board game featuring a dark, eerie train emitting orange and green flames through smoky clouds.
Box cover of Fallout The Roleplaying Game 95 Starter Set with blue background and gold number 95.
Box cover for The One Ring Starter Set showing three adventurers overlooking ancient ruins with flying ravens.
Box cover for Dragonbane roleplaying game depicting a warrior with a sword facing a large dragon perched on a stone structure with skull carvings.
  • Achtung! Cthulhu
  • Age of Wonders: Planetfall
  • ALIEN
  • Apex Legends
  • Ascension: Legends
  • Black Powder and Brimstone
  • Blade Runner
  • Call of Cthulhu
  • Call of Duty
  • Coriolis: The Great Dark
  • Cowboy Bebop
  • Diablo
  • Dragonbane
  • Dune
  • Dying Light
  • Elder Mythos
  • Fallout
  • Invincible
  • ito
  • Mortum: Medieval Detective
  • Mutant: Year Zero
  • Onitama
  • Our Brilliant Ruin
  • Outgunned
  • Pathfinder
  • Pirate Borg
  • Planet of the Apes
  • Skyrim
  • Star Trek
  • Symbaroum
  • Tales From the Loop
  • The Electric State
  • The One Ring
  • The Walking Dead Universe
  • Vaesen
  • Vampire: The Masquerade
  • Warhammer 40,000
Purpose-Driven Campaigns. Tabletop-Focused Execution.

Tabletop-Specific Strategy,
Full-Service Support

Our campaigns combine industry expertise with hands-on execution—from press outreach and creator activations to convention visibility and crowdfunding momentum.
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Public Relations

Strategic media outreach that earns coverage across enthusiast, mainstream, and trade press.

Influencer Marketing

Creator partnerships tailored to tabletop—YouTube playthroughs, Twitch one-shots, TikTok reveals, and more.

Event Support

Convention booth strategy, press meeting coordination, and experiential planning (Gen Con, PAX Unplugged, Essen, etc.).

Crowdfunding Campaign Support

Pre-launch momentum, live campaign promotion, and post-campaign community engagement.

Thought Leadership & Messaging

Media training and executive visibility for founders, designers, and IP holders.

Paid/Sponsored Media

Targeted digital campaigns that amplify earned coverage and drive conversions.
Testimonials

What Our Partners Have to Say
About Working with

“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
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"UberStrategist is the only PR agency Nightdive works with. They’re that good."

Larry Kuperman

Director of Business Development, Nightdive Studios

"Working with UberStrategist has been a great pleasure and sound business decision for Atari. They consistently help us achieve an impressive amount of press coverage regardless if it’s for our classic games on new platforms, brand new IP or our connected devices – including the Atari VCS."

Todd Shallbetter

Atari

"UberStrategist’s relationships with the games media are both deep and wide. It seems like they know everyone. And, they’re passionate about their customers, advocating strongly for coverage and working around the clock to make things happen."

Peter Tamte

Founder/CEO - Victura

"Mario and his team’s strategic advice and tactical execution have been instrumental in our success and have delivered awesome results."

Tobias Sjögren

CEO, White Wolf Entertainment

"Working with UberStrategist was crucial for our press outreach. They really took time to understand our story, goals, and challenges, and I'm thankful for how they fit themselves into our larger marketing plan. As we rolled out our campaign, they were easy to reach, and adapted in real-time. Game journalism has been chaotic these days, and UberStrategist helped us break through the noise."

Danny Thrax

Pistol Shrimp Games

"Working with UberStrategist was an absolute delight. From the very beginning, they demonstrated a strong commitment to our goals, providing valuable insights and executing strategies with precision. In today’s fast-paced and highly competitive gaming landscape, having a partner in crime who not only listens but also takes swift action is essential. UberStrategist helped us navigate the ever-evolving challenge of attracting more players to our upcoming game."

Andrius Mackevicius

Head of Publishing, Nordcurrent

"If you have a product, company, or vision that needs to reach your intended audience, market, or community, then Uberstrategist is the special forces team you have to have on your side. Not only did they maximize our ability to connect and engage with the people who shared our vision, but they carefully guided us through the process every step of the way."

James Mayo

Managing Director, 8 Circuit Studios

"The UberStrategist team did a tremendous job of helping us launch Warhammer 40,000: Rogue Trader and shaping our PR moves for the next two years (and going). The dedication they put into the work is a rare thing to encounter. I enjoy every moment of working together. Thank you, folks!"

Andrey Tsvetkov

Head of Publishing, Owlcat Games

"UberStrategist delivers! From obtaining press coverage to opening up all the doors we didn't even know existed, they helped our cloud gaming startup become a recognized industry name. Every event I went to, people knew our name, thanks to Mario and his team. They're very flexible, making my life much easier as a time-crunched startup. I'm grateful for UberStrategist and highly recommend them."

Jason Kirby

LiquidSky

"We worked closely with UberStrategist to craft a release strategy for The Thing: Remastered that combined earned activations with messaging that captured our intended audiences. We successfully executed this strategy, which led to The Thing: Remastered becoming our fastest-selling title at launch."

Larry Kuperman

Director of Business Development, Nightdive Studios

"Thank you for having us believe in PR again!"

Patrick Ewald

Epic Pictures and Dread XP

“UberStrategist was pivotal to the success of The Indie Horror Showcase, securing some of our largest trailers, reveals, and coverage.”

Henry Hoare

Head of Operations, DreadXP

"UberStrategist was very active throughout our whole launch campaign and always kept us up to date every step of the way. The were great to work with and we were happy with the results of the campaign."

Sergei Bezborodko

Original Studios

"Great results from the press; we could not have achieved them ourselves. I saw evidence of thinking outside the box for promotion which was positive."

Alexander Asvegren

Director, 8BitSkull

"The team at UberStrategist was a pleasure to work with from start to finish. They are super proactive, organised, and delivered excellent results. I look forward to working with them again in the future!""

Andy Pearson

PQube

"UberStrategist understood my project and my goals. They took time to LISTEN. Their team not only delivered WAY more than we expected as far as results, they kept in touch afterword our contract ended to report residual activity and ensure I had every opportunity to find success."

Brian Burgee

Burgee Media

"Uberstrategist delivered so much more than we expected. We're looking forward to the chance to work with them again!"

Lewis Manalo

Executive Producer, Old Glory Studios

"UberStrategist has an amazing team that are extremely knowledgeable. As a new studio, they provided a lot of helpful insight and resources to help us find our audience."

Danny Ryba

Studio Hermitage

“Working with UberStrategist is easy because they take care of all the details and deliver outstanding event services. We simply had to turn up to a well-executed event.”

Gareth Williams

Jagex

"The UberStrategist team has been a joy to work with. They're responsive, creative, and dependable, but what really stands out is their energy and enthusiasm. They take the initiative to help us find the right partners and ensuring we’re always moving forward. It’s clear they’re passionate about what they do, and that makes all the difference."

Wing Yee Thong

Weyrdworks

"Working with UberStrategist has been an absolute blast! Their unparalleled support and strategic outreach have played a pivotal role in helping us cut through the noise and elevate our games to the forefront of key press attention."

Vladislav Tsopljak

Neon Doctrine

"UberStrategist was always thinking one step ahead while working with us. They really managed to be on top of our campaigns at all times, which allowed us as an institution to focus on other aspects of our presence at GDC. Would highly recommend working with them."

Tania Luchena

Swiss Arts Council Pro Helvetia

"Thanks to UberStrategist, our small indie game was covered by every gaming outlet we could've dreamed of."

Ege Kurdaş

GHST Studios

"We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign."

Kathryn De Shields-Moon

Schell Games

"Extremely well-executed event management, with some of the best on-site support we've experienced."

Jim Toernqvist

Ancient Machine

"Mario and his team have been invaluable in increasing our visibility in the highly competitive PC gaming industry through high-impact PR coverage, opening partnership doors, significantly bolstering our social media presence, and all around being a trusted and well-connected partner that fully integrates with our marketing team. We typically forget they’re an agency."

Joshua Triplett

Xotic PC

“UberStrategist is a great company and they really care about the service they provide. Nothing is too much trouble!”

Dan Gardener

Firestoke Games

"Working with UberStrategist was amazing. They helped us generate press and reach people we couldn't have on our own. If you're looking for a boost to your marketing efforts, I couldn't recommend UberStrategist more!"

Keith Ebanks

Mooncube Games

"I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with."

Kris Longo

Long Beach Comic Con and Expo

"Mario and his team are just going above and beyond ALL THE TIME. 10/10 would recommend."

Laurent Mercure

Chainsawesome Games

"UberStrategist is a value-add across the board. They were able to get an amazing amount of coverage in gaming, esports, mainstream, consumer and tech outlets, along with handling interviews, speaking engagement requests and industry event participation. The UberStrategist team continuously goes above and beyond what is expected."

Matt Reilly

AlphaDraft

"The UberStrategist team knows how to organize an event and you can't do any better than asking them to organize your event presence for you."

Phil Collins

PressEngine

“I would highly recommend UberStrategist, to me it was a white-glove experience.”

Phyllis Starsia

PowerPhyll

"The team is perfect and professional. Mario and his team were very patient in answering our questions and were proactive in giving us timely feedback. They also looked for possibilities to gain more exposure during the collaboration. 100/100"

Swann Mo

GCORES Publishing

"They were generous with their time and contacts and it was a pleasure to work with them."

Tiffany Li

COO, Multiverse

Comprehensive support and service! You made everything about exhibiting at gamescom easy.”

Nicole Sheedy

Delta Airlines

"The team were well organised, friendly and we really felt at home on the booth at gamescom. Thank you!"

Hollie Emery

Bonsai Collective

Frequently Asked Questions

While tabletop and video game PR share strategic similarities, tabletop campaigns require specialized outreach, messaging, and materials. Tabletop media, reviewers, and creators often rely on hands-on access to physical products, narrative positioning, and category-specific expertise. Coverage opportunities span tabletop-focused outlets, board game reviewers, hobby influencers, and crossover entertainment or gaming press. Our team understands the unique decision-making cycle of tabletop consumers and tailors campaigns to reach the right audiences across both niche and mainstream channels.

We support tabletop projects of all sizes, including board games, card games, tabletop RPGs, miniatures, wargames, expansions, licensed titles, and crowdfunded projects. Our experience ranges from first-time indie creators to major publishers managing established IPs. No matter the theme, scope, or complexity, we customize each campaign to align with your goals and your target audience.

Yes. We run tabletop-specific PR and influencer campaigns designed for both hobby and mainstream audiences. Our work includes press releases, feature and interview pitching, media alerts, review outreach with physical product sampling, award submissions, gift guide placement, creator outreach, and content creator preview programs. Our relationships span hundreds of tabletop reviewers, YouTubers, TikTokers, and podcasters, enabling us to secure coverage across multiple communities.

Absolutely. We support campaigns on platforms such as Kickstarter, Gamefound, and BackerKit, helping you build momentum and reach a wider audience. While we do not manage the crowdfunding backend itself, we handle pre-launch announcements, media alerts, creator outreach, milestone updates, final call pushes, and promotional beats around your campaign. Our goal is to maximize visibility at every stage—before, during, and after your funding window.

We support tabletop-focused events of all sizes, including Gen Con, PAX Unplugged, Origins, Essen Spiel, and UK Games Expo. We also assist with regional conventions, retailer showcases, and preview events. Support includes booth planning, review and creator appointments, hospitality suite coordination, influencer meetings, on-site staffing, and logistics management. If your event is already planned, we can step in to support specific elements as needed.

Yes. Physical products are essential in tabletop PR, and we manage reviewer coordination from start to finish. This includes identifying reviewers, confirming interest, managing shipping details, coordinating returnable prototypes when necessary, and tracking all coverage. We also advise on sample quantity, timing, and regional distribution to maximize efficiency and reach.

We recommend starting PR three to six months before your first major milestone—whether that’s a crowdfunding campaign, announcement, pre-order window, or retail release. Early engagement allows time to build awareness, generate preview interest, coordinate reviews, and secure meaningful coverage across tabletop and entertainment outlets. For crowdfunding campaigns, earlier is even better, as pre-launch visibility plays a major role in early backer momentum.

Yes. While tabletop media and creators are essential, we also pitch opportunities across mainstream gaming, entertainment, tech, family/lifestyle, and geek culture publications when relevant. Expanding outreach beyond hobby-first outlets helps broaden your audience, strengthen brand credibility, and reach consumers who may not actively follow tabletop-specific channels.

Ready to Roll the Dice and Chat?

Whether you need a launch plan, media training, or help wrangling influencers for your next campaign, we’re here. Let’s build something unforgettable—together.