Level Up Your Media Game

Level Up Your
Media Game

Talking to the press shouldn’t feel like a boss fight. Make press coverage your power-up with our free media guide and checklist tailored for anyone who is pitching a game to the press and wants to shine in the spotlight (and not crash mid-interview).

Need Help Nailing Your Next Press Interview?

Need Help Nailing Your Next Press Interview?

Congrats! A journalist wants to talk to you.  That’s a huge win.

But now what?

You’ve got one shot to turn this opportunity into coverage—not a cringe compilation or full on need for crisis communications. What you say (and how you say it) can make the difference between front-page buzz… or fading into the press-release void.

This guide helps you prep, pitch, and shine—without rambling, oversharing, or accidentally leaking your launch date.

Here’s What You Get…

Talking to the Press Media Guide

This practical guide shares our best media training tips, based on decades of experience preparing those in the video game industry for high-stakes interviews. It’s designed to help you build confidence and stay on-message when talking to the press.

You’ll learn how to:

  • Craft a clear, compelling pitch that gets attention
  • Navigate tricky or off-limits questions with ease
  • Guide the conversation while keeping your game/product in the spotlight

Media Connect Checklist

This is our go-to checklist that was originally designed for prepping game developers, but works for anyone getting ready to face the media. Built from real-world experience, it covers everything from what to bring to how to follow up professionally—so you make the most of every press opportunity.

This checklist helps you:

  • Prepare a polished demo and press kit in advance
  • Make a strong, confident impression during interviews
  • Follow up with editors to nurture the relationship

Who Is This Guide Designed For?

Who Is This Guide Designed For?

While we designed this guide specifically for game developers and publishers, the truth is, anyone who talks to the press to pitch a game or studio should download it. That includes:

  • Game Developers
  • Publishers
  • Hardware & Tech Innovators
  • Product and Brand Managers
  • Founders, C-Suite, Company Leadership
  • Community Managers & Marketing Leads
  • PR & Comms Interns (and their bosses)…

and anyone suddenly told, “Go talk to IGN,” that would prefer to not melt on camera.

Why Trust UberStrategist With Your Spotlight?

Why Trust UberStrategist With Your Spotlight?

We’ve spent over a decade helping developers, publishers, and tech innovators connect with media, fans, and industry insiders in ways that move the needle. Our work speaks louder than our trophies (and yes, we have a few), but let’s focus on results!
 -  ÜberStrategist Images

Here’s what sets us apart:

  • A global team of PR and marketing experts across North America, Europe, and Asia
  • Deep experience with hundreds of game launches, from indie gems to AAA titles
  • Proven strategies built on real relationships with press, creators, and communities
  • A focus on clarity, impact, and sustainable visibility—not just one-week hype

We’re not guessing. We’ve done this. And we’re ready to help you do it, too.

Testimonials

What Our Partners Have to Say
About Working with

“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
“We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign.”

Kathryn De Shields-Moon

Schell Games
“I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with.”

Kris Longo

Long Beach Comic Con and Expo
 -  ÜberStrategist Images

"Mario and his team’s strategic advice and tactical execution have been instrumental in our success and have delivered awesome results."

Tobias Sjögren

CEO, White Wolf Entertainment

"Working with UberStrategist has been a great pleasure and sound business decision for Atari. They consistently help us achieve an impressive amount of press coverage regardless if it’s for our classic games on new platforms, brand new IP or our connected devices – including the Atari VCS."

Todd Shallbetter

Atari

"UberStrategist was very active throughout our whole launch campaign and always kept us up to date every step of the way. The were great to work with and we were happy with the results of the campaign."

Sergei Bezborodko

Original Studios

"The UberStrategist team has been a joy to work with. They're responsive, creative, and dependable, but what really stands out is their energy and enthusiasm. They take the initiative to help us find the right partners and ensuring we’re always moving forward. It’s clear they’re passionate about what they do, and that makes all the difference."

Wing Yee Thong

Weyrdworks

"We worked closely with UberStrategist to craft a release strategy for The Thing: Remastered that combined earned activations with messaging that captured our intended audiences. We successfully executed this strategy, which led to The Thing: Remastered becoming our fastest-selling title at launch."

Larry Kuperman

Director of Business Development, Nightdive Studios

"UberStrategist was always thinking one step ahead while working with us. They really managed to be on top of our campaigns at all times, which allowed us as an institution to focus on other aspects of our presence at GDC. Would highly recommend working with them."

Tania Luchena

Swiss Arts Council Pro Helvetia

"UberStrategist has an amazing team that are extremely knowledgeable. As a new studio, they provided a lot of helpful insight and resources to help us find our audience."

Danny Ryba

Studio Hermitage

"Uberstrategist delivered so much more than we expected. We're looking forward to the chance to work with them again!"

Lewis Manalo

Executive Producer, Old Glory Studios

"The UberStrategist team knows how to organize an event and you can't do any better than asking them to organize your event presence for you."

Phil Collins

PressEngine

“UberStrategist was pivotal to the success of The Indie Horror Showcase, securing some of our largest trailers, reveals, and coverage.”

Henry Hoare

Head of Operations, DreadXP

"Mario and his team are just going above and beyond ALL THE TIME. 10/10 would recommend."

Laurent Mercure

Chainsawesome Games

"Great results from the press; we could not have achieved them ourselves. I saw evidence of thinking outside the box for promotion which was positive."

Alexander Asvegren

Director, 8BitSkull

"Working with UberStrategist was crucial for our press outreach. They really took time to understand our story, goals, and challenges, and I'm thankful for how they fit themselves into our larger marketing plan. As we rolled out our campaign, they were easy to reach, and adapted in real-time. Game journalism has been chaotic these days, and UberStrategist helped us break through the noise."

Danny Thrax

Pistol Shrimp Games

"The team were well organised, friendly and we really felt at home on the booth at gamescom. Thank you!"

Hollie Emery

Bonsai Collective

"UberStrategist’s relationships with the games media are both deep and wide. It seems like they know everyone. And, they’re passionate about their customers, advocating strongly for coverage and working around the clock to make things happen."

Peter Tamte

Founder/CEO - Victura

"UberStrategist delivers! From obtaining press coverage to opening up all the doors we didn't even know existed, they helped our cloud gaming startup become a recognized industry name. Every event I went to, people knew our name, thanks to Mario and his team. They're very flexible, making my life much easier as a time-crunched startup. I'm grateful for UberStrategist and highly recommend them."

Jason Kirby

LiquidSky

"UberStrategist is a value-add across the board. They were able to get an amazing amount of coverage in gaming, esports, mainstream, consumer and tech outlets, along with handling interviews, speaking engagement requests and industry event participation. The UberStrategist team continuously goes above and beyond what is expected."

Matt Reilly

AlphaDraft

"Working with UberStrategist was amazing. They helped us generate press and reach people we couldn't have on our own. If you're looking for a boost to your marketing efforts, I couldn't recommend UberStrategist more!"

Keith Ebanks

Mooncube Games

"Working with UberStrategist was an absolute delight. From the very beginning, they demonstrated a strong commitment to our goals, providing valuable insights and executing strategies with precision. In today’s fast-paced and highly competitive gaming landscape, having a partner in crime who not only listens but also takes swift action is essential. UberStrategist helped us navigate the ever-evolving challenge of attracting more players to our upcoming game."

Andrius Mackevicius

Head of Publishing, Nordcurrent

"The team is perfect and professional. Mario and his team were very patient in answering our questions and were proactive in giving us timely feedback. They also looked for possibilities to gain more exposure during the collaboration. 100/100"

Swann Mo

GCORES Publishing

"If you have a product, company, or vision that needs to reach your intended audience, market, or community, then Uberstrategist is the special forces team you have to have on your side. Not only did they maximize our ability to connect and engage with the people who shared our vision, but they carefully guided us through the process every step of the way."

James Mayo

Managing Director, 8 Circuit Studios

"Working with UberStrategist has been an absolute blast! Their unparalleled support and strategic outreach have played a pivotal role in helping us cut through the noise and elevate our games to the forefront of key press attention."

Vladislav Tsopljak

Neon Doctrine

"UberStrategist is the only PR agency Nightdive works with. They’re that good."

Larry Kuperman

Director of Business Development, Nightdive Studios

Comprehensive support and service! You made everything about exhibiting at gamescom easy.”

Nicole Sheedy

Delta Airlines

"The team at UberStrategist was a pleasure to work with from start to finish. They are super proactive, organised, and delivered excellent results. I look forward to working with them again in the future!""

Andy Pearson

PQube

"Extremely well-executed event management, with some of the best on-site support we've experienced."

Jim Toernqvist

Ancient Machine

"Mario and his team have been invaluable in increasing our visibility in the highly competitive PC gaming industry through high-impact PR coverage, opening partnership doors, significantly bolstering our social media presence, and all around being a trusted and well-connected partner that fully integrates with our marketing team. We typically forget they’re an agency."

Joshua Triplett

Xotic PC

"Thanks to UberStrategist, our small indie game was covered by every gaming outlet we could've dreamed of."

Ege Kurdaş

GHST Studios

"The UberStrategist team did a tremendous job of helping us launch Warhammer 40,000: Rogue Trader and shaping our PR moves for the next two years (and going). The dedication they put into the work is a rare thing to encounter. I enjoy every moment of working together. Thank you, folks!"

Andrey Tsvetkov

Head of Publishing, Owlcat Games

“UberStrategist is a great company and they really care about the service they provide. Nothing is too much trouble!”

Dan Gardener

Firestoke Games

"We worked with UberStrategist to create promo boxes for our new horror title Silent Slayer: Vault of the Vampire, and it was a fantastic experience. The team managed to turn the project around on a tight deadline (a month!) to make sure creators received their boxes ahead of launch. I highly recommend this company for unique promo boxes for your next campaign."

Kathryn De Shields-Moon

Schell Games

“Working with UberStrategist is easy because they take care of all the details and deliver outstanding event services. We simply had to turn up to a well-executed event.”

Gareth Williams

Jagex

"Thank you for having us believe in PR again!"

Patrick Ewald

Epic Pictures and Dread XP

"UberStrategist understood my project and my goals. They took time to LISTEN. Their team not only delivered WAY more than we expected as far as results, they kept in touch afterword our contract ended to report residual activity and ensure I had every opportunity to find success."

Brian Burgee

Burgee Media

"I hired UberStrategist to help expand our outreach to both endemic and non-endemic press, and they delivered well beyond my wildest expectations. Their approach is incredibly nimble and highly collaborative, and their ability to identify new opportunities and angles for press exposure resulted in a tremendous increase in media coverage. UberStrategist is the finest PR firm I’ve ever worked with."

Kris Longo

Long Beach Comic Con and Expo

"They were generous with their time and contacts and it was a pleasure to work with them."

Tiffany Li

COO, Multiverse

YOU’RE ONE CLICK AWAY FROM NAILING YOUR NEXT INTERVIEW!

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