Strong Results Across YouTube and Twitch

IIncineration Productions partnered with UberStrategist to support SpellPunk VR, a competitive multiplayer spell-casting game in Early Access. Their goal was to drive additional players to the game and showcase a thriving multiplayer experience.

With a modest budget, we were tasked with identifying key VR influencers who frequently created collaborative content on YouTube and Twitch to ensure SpellPunk VR was presented authentically and enthusiastically.

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Our campaign focused on finding the right creators to showcase the game’s dynamic multiplayer action and maximize authentic visibility within the VR community.

We curated a group of seven mid-tier VR influencers known for engaging multiplayer content and coordinated their participation across Twitch and YouTube. Each influencer was equipped with SpellPunk VR keys to stream gameplay and run community giveaways to boost player interest and drive engagement.

The influencer campaign delivered strong engagement across both YouTube and Twitch, generating more than 175,000 total views on YouTube and 1,600 average viewers on Twitch. Creators showcased SpellPunk VR’s fast-paced multiplayer matches and encouraged community participation through key giveaways.

Even with a modest budget, Incineration Productions was blown away by our results. The campaign helped drive new players into Early Access and reinforced SpellPunk VR’s presence in the competitive VR gaming space.