Boosts Pre-Registration Momentum for Fantasy MMO

Lilith Games, a leading Chinese publisher, prepared to open pre-registrations for its new mobile fantasy MMO Call of Dragons. The publisher wanted to capture player attention before release by highlighting the game during this early sign-up stage.

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UberStrategist was tasked with designing a cost-efficient sponsored influencer campaign to raise awareness and encourage pre-registrations. The activation needed to deliver meaningful visibility without the scale or spend of a full launch campaign.

We identified mobile and strategy-focused creators whose audiences matched the target demographic for Call of Dragons. By selecting influencers with strong engagement, we ensured that the content would resonate with players most likely to pre-register.

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The campaign centered on YouTube, where chosen creators produced dedicated videos showcasing the game ahead of release. This exclusive content gave audiences an early look at the title, creating anticipation and driving sign-ups during the pre-registration phase.

The campaign secured strong visibility through a select group of influencers and generated over 55,000 impressions during the pre-registration window. Audiences responded positively to the content, and engagement levels reinforced the relevance of the chosen creators.

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‍This early awareness gave Call of Dragons momentum ahead of release. With a focused and cost-conscious activation, Lilith Games established a solid foundation of interest at a key moment and ensured the title entered its next phase with an active and engaged player base.