Views for Family-Friendly Switch Title

GungHo Online Entertainment enlisted UberStrategist to promote Ninjala, a colorful free-to-play Nintendo Switch title. The client wanted to showcase the game’s fast-paced, cartoon-inspired multiplayer combat to family-friendly audiences.

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The main goal was to generate visibility and excitement through influencer content that would highlight the cooperative and competitive “modern-day ninja” gameplay while driving new players to try the title.

Our team crafted a sponsored influencer campaign designed to connect Ninjala with creators whose audiences aligned with its family-friendly style. We identified and secured partnerships with YouTube influencers known for producing engaging, age-appropriate content that could highlight both the humor and energy of the game.

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The lineup included Mr. Fruit, Daithi De Nogla, Moo, and sibling duo GamerGirl and RonaldOMG. Each creator integrated the game into their channels in a way that showcased its playful mechanics and team-based fun to encourage strong engagement with their established communities.

The campaign generated over 1.3 million impressions across YouTube and Twitter. Influencer videos highlighted Ninjala’s vibrant combat and teamwork in ways that resonated with family-friendly audiences.

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By partnering with trusted creators, the campaign generated widespread awareness and introduced Ninjala to a large new audience. The results underscored the value of aligning the game’s personality with influencers who could present it to players in an authentic and entertaining way.