Drives Millions of Impressions for Mobile MMORTS Launch

Lilith Games launched Call of Dragons, a mobile fantasy MMORTS filled with epic battles and complex strategy. For the global release, the publisher wanted a campaign that stood out from traditional gameplay promotions and captured attention in a crowded genre.

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UberStrategist was asked to design a creative influencer activation that would generate excitement, highlight the game’s imaginative world, and drive engagement at launch. The campaign needed to pair strong reach with originality to spark lasting player interest.

We moved beyond standard gameplay coverage by introducing unique creative elements that showcased the game’s fantasy setting. 

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Our team collaborated with a 3D artist to design a detailed diorama that featured landscapes, characters, and a dragon from Call of Dragons. At the same time, we worked with a content creator to produce comedic sketches inspired by the game. 

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This mix of artistry and humor gave influencers fresh ways to connect with their audiences while presenting the game in a memorable light.

The launch campaign garnered widespread attention and generated over 5.5 million impressions through influencer content. The unconventional formats captured attention across diverse communities and showcased how creative partnerships can expand reach beyond standard gameplay coverage.

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This innovative approach elevated visibility for Call of Dragons and distinguished the title within the competitive fantasy MMO space. By bringing imaginative concepts to life through influencer partnerships, UberStrategist helped Lilith Games make a bold and impactful entrance into the market.