Generates Strong Engagement and Continued Coverage for Indie Soulslike

United Label was preparing to launch Eldest Souls, an indie Soulslike for PC. The publisher brought in UberStrategist to support the release with a month-long sponsored and organic influencer campaign.

In this campaign, we aimed to build awareness around launch and generate meaningful creator coverage across Twitch and YouTube. Through careful planning and execution, we would be able to give Eldest Souls strong visibility during its release window.

We built the campaign around a mix of sponsored creator partnerships and organic key distribution across Twitch and YouTube. To find the right audience, our team sourced creators with a strong interest in similar titles, including games like Dark Souls.

Nine paid influencers were selected to showcase pre-release builds and the full game at launch. We also expanded the campaign through organic outreach to additional creators, which gave Eldest Souls broader exposure beyond the sponsored program.

In total, creators produced 124 pieces of content across the campaign. Sponsored partners included Northernlion, SplatterCatGaming, ThePruld, and MythyMoo, and organic creators included sp00nerism, Kurolily, and CEOGaming, among others.

The mix of sponsored and organic creators generated positive feedback around both the game’s challenging combat and its music. Several creators continued playing after their initial coverage, with some producing additional streams and videos beyond the planned campaign activity.

The sustained creator interest showed that Eldest Souls connected strongly with the Soulslike audiences and gave the game meaningful momentum at launch.