Connects New Switch Release with Nintendo Super-Fans

ININ Games partnered with UberStrategist to support the Nintendo Switch launch of Wonder Boy: Asha in Monster World, a side-scrolling action game based on the classic Monster World IV. ININ Games wanted to generate launch awareness through sponsored creator content and place the game directly in front of relevant audiences.

Our campaign focused on increasing visibility among players with a strong interest in Nintendo games and retro-inspired releases. Twitch and YouTube offered opportunities to showcase the gameplay through both livestreams and recorded videos.

We built a targeted influencer campaign around creators with established Nintendo-focused audiences. Our team selected partners on Twitch and YouTube whose content and communities aligned with the game’s style and legacy.

Participating creators introduced viewers to the game through sponsored livestreams and videos. The mix of platforms gave audiences multiple ways to discover the title and see its gameplay in action.

We secured 24 pieces of sponsored creator content across Twitch and YouTube. The Twitch activations generated more than 35,000 live views and gave Nintendo fans an extended look at the game during its Switch launch.

The campaign reached a highly relevant audience through trusted Nintendo creators and strengthened awareness around release. This focused approach helped ININ Games support the launch with meaningful visibility across two major creator platforms.