Drive Visibility Across YouTube and Twitch for RPG Adventure Game

Following the success of our influencer campaign for Eldest Souls, United Label returned to UberStrategist for support around the launch of Tails of Iron. The game is a hand-drawn RPG adventure packed to the brim with ruthless and relentless enemies, and was launching on PC and consoles.

The campaign needed to build anticipation before release and maintain strong creator visibility through launch. United Label also wanted influencers to showcase early builds, tease the game ahead of release, and then give audiences a fuller look once it launched.

We developed a multi-faceted influencer campaign that combined sponsored content with organic creator outreach. Sponsored activity began more than a month before launch to give creators time to introduce Tails of Iron through early gameplay and dedicated pre-release content.

At launch, we added an organic campaign alongside the sponsored program to expand reach and bring in more Soulslike and indie RPG creators. Fifteen sponsored Twitch and YouTube influencers participated, and the organic side added another layer of coverage around release.

Creators produced 94 pieces of content across the campaign. Sponsored partners included Northernlion, Powerbazinga TV, ThePruld, and Rekvi, while organic creators included SplatterCatGaming, Rubhen925, and Indie James.

The campaign also generated strong creator enthusiasm beyond the planned deliverables. Several participants highlighted the game’s narration by Doug Cockle (who voiced Geralt from The Witcher game series), and some continued creating content after their initial coverage through additional streams and full walkthroughs.

The combination of sponsored and organic support gave Tails of Iron sustained creator visibility through launch and showed strong audience fit across the communities United Label wanted to reach.