Build Momentum for the Return of Fan-Favorite Pinball RPG

Critically acclaimed Canadian developer Phantom Compass was preparing to reveal Rollers of the Realm: Reunion, the follow-up to its fan-favorite pinball RPG Rollers of the Realm. The studio approached UberStrategist for support with the announcement and ongoing pre-launch campaign.

The campaign focused on securing strong reveal coverage, maintaining visibility throughout development, and creating opportunities for Phantom Compass to share more about the game with media and players.

We pursued early reveal exclusives and asset placements with Tier 1 media outlets. Our team also coordinated interviews, livestream appearances, and podcast guest spots throughout the campaign to keep the game and the studio in the news.

In place of trade show attendance, we organized an intimate digital preview event for a limited group of Tier 1 press. Attendees met with the executive team and received an exclusive first look at the game in development.

We secured global coverage from outlets including IGN, ScreenRant, Vandal, PlayGround, 3DJuegos, Shacknews, Gematsu, Bleeding Cool, and CGMagazine. The coverage spanned news, early reveal exclusives, interviews, media appearances, and reporting tied to the digital preview event.

Our outreach maintained visibility for Rollers of the Realm: Reunion throughout its announcement and development period. It also helped Phantom Compass reconnect with existing fans and build anticipation for the return of its distinctive pinball RPG series.