Drives Massive Global Visibility for F2P Open-World Gacha

Perfect World Games returned to UberStrategist for a four-month PR campaign for the 1.0 launch of Neverness to Everness (NTE) and post-launch support after we had previously worked on the game’s closed beta tests. The free-to-play, open-world gacha title was preparing to launch across PC, PlayStation 5, and mobile, and the client wanted an experienced PR partner that already understood the game and its media relationships.

The launch needed to convert that existing familiarity into stronger visibility, full-game reviews, and ongoing coverage. NTE also had to establish a distinct identity in a crowded genre and build long-term relationships with media that could continue covering the game after release.

We re-engaged journalists who had participated in earlier beta tests and expanded the media list across gaming and entertainment outlets. Our team offered early access across platforms under NDA, maintained regular conversations with editors, and provided guidance on how to keep media engaged through future content updates.

As technical delays limited access to preview servers and launch information became public earlier than expected, we adjusted the outreach rather than forcing the original plan. We kept editors informed, briefed them on new features when hands-on access was unavailable, and shifted toward clear roundup-style pitching that made complex updates easier to cover.

We secured widespread launch and guide coverage from outlets including IGN, PC Gamer, Eurogamer, Crunchyroll, TheGamer, GameRant, Pocket Gamer, Sportskeeda, Push Square, 3DJuegos, Game8, RPG Site, Pocket Tactics, and Anime News Network. The campaign also generated 16 Metacritic-ranked reviews and established regular coverage relationships with several Tier 1 outlets.

Despite the access and timing challenges, NTE emerged as a distinctive new presence in the gacha market and earned continued attention beyond launch. With 761 pieces of coverage and more than 5 billion in combined estimated reach, the campaign delivered massive global visibility and sustained media attention well beyond launch.