A RISING FORCE IN TRANSMEDIA PUBLISHING

As a relatively unknown studio (though with huge talent behind it), Studio Hermitage needed not just a successful Kickstarter but also to introduce itself as a brand. They approached UberStrategist for a three-month campaign to build brand recognition and authority.

Our goals were to showcase their talent, spotlight the original IP Our Brilliant Ruin, and set the groundwork for future projects as a burgeoning trans-media publisher across tabletop, video games, podcasting, graphic novels, and more.

To introduce the brand, we started by leveraging the reputation of co-founders Justin Achilli and Paxton Galvanek and the beautiful art and unique system mechanics of the game to create a story around the new game. We diversified our outreach, connecting with press and influencers in tabletop, entertainment, publishing, and video game outlets.

We also ran a high-value paid media campaign to create awareness on several high-traffic tabletop news sites (including Dicebreaker and RPGGeek) and coordinated high-profile influencer coverage with ComicBook.com, Good Time Society, Dork Tales, and other TTRPG streamers.

The results of this public relations campaign were overwhelmingly positive, with 49 pieces of coverage, nine from Tier 1 outlets, and over 201 million impressions.

Throughout the Kickstarter, Studio Hermitage saw significant press and influencer coverage for the campaign beyond tabletop media.

The exposure helped the brand achieve its goal of establishing the company as an up-and-coming transmedia publisher. Further, UberStrategist’s strategic approach and industry insights were crucial in helping the new company navigate the complex world of PR and marketing.