Den of Wolves as a GDC Must-See

10 Chambers, the Stockholm studio behind cult-hit GTFO, returned to UberStrategist to promote their next game, Den of Wolves. With only two months to prepare for GDC, the goal was to book up to 12 top-tier media appointments per day across all five show days.

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Throughout the campaign, we faced challenges like navigating international travel logistics, coordinating complex schedules, and ensuring a smooth process alongside multiple partners. The bar was high, and expectations were higher.

Our goal was to position Den of Wolves as a must-see preview. Invitations went to a curated list of Tier 1 and Tier 2 outlets, with special attention to media who had covered GTFO and were eager to see the studio’s next project.

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From there, we managed schedules, coordinated travel, and maintained consistent communication. Even with curveballs (overlapping outreach from another agency, late-arriving European lists, and travel snags), we adapted quickly and stayed solution-focused to build momentum.

The preview schedule exceeded expectations, with three days booked beyond capacity and the remaining two filled to the limit. In total, over 30 media appointments were secured, including 28 Tier 1 outlets, with standout coverage in IGN, Video Game Chronicles, PC Gamer, CNET, TheGamer, and Game Rant.

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Our quick pivots also turned a surprise reveal, a new 10 Chambers docu-series, into coverage ready to publish as soon as the embargo lifted.

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In total, 27 Tier 1 articles went live post-show, including 7 interviews, leaving Den of Wolves with stronger momentum and visibility than anticipated.