Creates New Coverage Opportunities for Established Titles

Taiwanese indie publisher Neon Doctrine wanted to renew interest in two existing titles: The Legend of Tianding and Yuppie Psycho: Executive Edition. New platform releases created an opportunity to reintroduce both games to global media and reach players who may have missed their original launches.

The campaign aimed to generate fresh coverage, secure new reviews, and improve each title’s visibility with Metacritic-ranked outlets. Neon Doctrine also wanted to use the PlayStation releases, along with The Legend of Tianding’s iOS launch, as meaningful new moments rather than routine ports.

We treated the new platform releases as opportunities to relaunch both games to a global audience. Our team developed separate messaging and media lists for The Legend of Tianding and Yuppie Psycho: Executive Edition, with a focus on gaming press and Metacritic-ranked review outlets.

We planned targeted outreach for the announcements, review opportunities, trailer placements, and deeper editorial features. For Yuppie Psycho, we also developed a postmortem angle that allowed the developer to discuss the game in greater depth.

We secured worldwide coverage from outlets including GameRant, GameSpot, HLN.be, Pocket Tactics, and Pocket Gamer. IGN hosted trailers for both games, and GamesIndustry.biz published an exclusive Yuppie Psycho developer postmortem.

Our review outreach helped raise the Metacritic average for Yuppie Psycho: Executive Edition to 75. Overall, the campaign renewed media interest in both titles and turned their new platform releases into meaningful global relaunch opportunities.