Case Study

Comprehensive PR Boosts

Visibility for Western MMO Publisher

Gameforge | Publisher Support | PR
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Gameforge | Publisher Support | PR

Challenges & Goals

Gameforge, a leading German publisher of MMOs and multiplayer browser games, approached UberStrategist for PR support to bring their Asian titles to the Western market, including AION Classic EU, NosTale, Elsword, and Runes of Magic.

Over our six-year collaboration, our goal has been to engage both new and lapsed players, generating interest in the games, content updates, and events across five regions and multiple languages.

Strategic Approach

Through dedicated outreach, we’ve built strong relationships with key press in the MMO and PC gaming niches, sharing news under embargo and expanding our list of “friendlies” across multiple territories.

UberStrategist also provides strategy, timing feedback, and crisis communications, drafting responses and following up with press during late updates, game shutdowns, or community misinformation.

Results

Our outreach for Gameforge secured some of the leading outlets in MMO and PC gaming, including MMORPG, MMORPG PL (Poland), PCGamesN, MassivelyOP, MMORPG BR, JeuxOnline (France), Sportskeeda, TurkMMO (Turkey) and GoHa.ru (Russia). In addition, there are frequent trailer reports by IGN and GameTrailers.

UberStrategist’s efforts are routinely credited as being instrumental to the success of Gameforge’s MMO content updates and events. PR coverage from our ongoing collaboration continues to drive player engagement and fortify Gameforge’s position as a leader in the MMO space.

BUILDING BUZZ AND EXPANDING REACH

"If you’re tired of WoW, FF14, or Guild Wars 2 and are looking for another longstanding MMO to try, Aion Classic is for you."

KEY PR CAMPAIGN WINS

476

PIECES OF TIER 1 COVERAGE

2.1B+

TOTAL PIECES OF COVERAGE

22B+

COMBINED ESTIMATED REACH
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