Media Buzz for Indie Horror Announcement

Heart Core partnered with UberStrategist to announce Do You See Sparky?, the first title in its new horror-focused portfolio. The studio needed to make a strong first impression for the game's reveal and its free teaser Alpha, Sparky Marky.

The announcement needed to reach both mainstream gaming and horror media to give the project early momentum. With limited time ahead of the Alpha launch, securing quick and impactful coverage was critical.

Our strategy involved creating a series of pitches highlighting Do You See Sparky? and the free teaser Alpha, Sparky Marky. We targeted mainstream gaming and horror outlets and used sharp messaging that positioned both experiences as exciting entries in the horror space.

To strengthen interest, we also leveraged the positive reception of Heart Core’s earlier title, Gripper. Drawing on the studio’s recent success helped create momentum and boost media curiosity around the announcement of Do You See Sparky.

The campaign earned high-impact coverage across top gaming and horror outlets, including Polygon, PlayGround, Game Star, Try Hard Guides, Game Spark Japan, Bleeding Cool, Bloody Disgusting, Cubiq, Game Developer, and TechRaptor. This attention helped introduce Do You See Sparky? and the Sparky Marky Alpha to a wide and engaged audience.

The strong media response gave the announcement the momentum it needed. As a result, the campaign created early excitement that helped validate the project’s direction and gave the studio valuable exposure with both press and players.