Expands Coverage for Leading Tabletop Publisher

Modiphius Entertainment, an award-winning publisher of tabletop board games and role-playing games, hired UberStrategist for ongoing PR support. We were tasked with media outreach for titles including Achtung! Cthulhu 2d20, Dune: Adventures in the Imperium, Star Trek Adventures, Fallout 2d20, and Elder Scrolls V: Skyrim, the Adventure Game.

The goal was to sustain awareness across multiple releases and expand visibility beyond traditional board gaming press. Modiphius sought coverage that reflected the crossover appeal of its portfolio, including lifestyle, entertainment, and genre-focused audiences.

We supported Modiphius with ongoing PR across its portfolio, developing strategies for each title and the publisher brand as a whole. Our work included carefully planned outreach and preview/review cycles designed to keep games in front of editors and maintain steady awareness.

A key part of our approach was to broaden the conversation beyond tabletop media. We targeted lifestyle, entertainment, film, horror, and general gaming outlets to highlight the crossover themes in Modiphius’ catalog and expand visibility to new audiences.

In just over a year, UberStrategist secured coverage for Modiphius in more than 70 top-tier outlets. These included Polygon, IGN, PC Gamer, PCGamesN, Kotaku, Dicebreaker, The Gamer, Geek Native, Bell of Lost Souls, and Bleeding Cool.

The campaign expanded Modiphius’ reach beyond traditional tabletop publications and into lifestyle, entertainment, and genre outlets. By amplifying both the publisher and its games, we helped strengthen Modiphius’ reputation and extend its influence within and beyond the tabletop and role-playing game industry.