Wins Gaming, Tech & Mainstream Media Praise

Falling Squirrel, recipient of the Ubisoft Indie Series Special Prize, brought on UberStrategist to launch The Vale: Shadow of the Crown, a groundbreaking action-adventure game designed to be fully accessible for blind and low-vision players.

The game’s audio-first approach set it apart from anything else on the market, but it also posed a key messaging challenge. We needed to spotlight The Vale as an immersive, story-rich experience that could stand alongside visual-heavy titles, not simply an “accessible game.”

We kicked off the campaign with an exclusive reveal in The Hollywood Reporter to position The Vale as both a compelling narrative experience and a milestone in accessible game design. This set the tone for a broader outreach strategy that targeted gaming, accessibility, and mainstream entertainment media.

Our messaging focused on the game’s originality and immersive design to reframe expectations around what an action-adventure game could be. We coordinated press previews, in-depth features, and interviews with the developer to deepen engagement.

The campaign delivered widespread visibility, securing over 300 articles globally—101 of which were from top-tier outlets. Coverage highlights included IGN, GameSpot, Tech Radar, The Verge, CBC, Kotaku, JeuxVideo, Axios, and Rock Paper Shotgun.

Backed by more than 60 positive previews and reviews, The Vale became a standout example of accessibility done right, sparking conversations in both gaming and mainstream circles. The campaign helped redefine expectations for audio-based experiences and positioned Falling Squirrel as a creative leader in accessible game design.