Case Study

Audio-First Adventure Game

WINS GAMING, TECH & MAINSTREAM MEDIA PRAISE

Falling Squirrel | The Vale: Shadow of the Crown | PR
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Falling Squirrel | The Vale: Shadow of the Crown | PR

Challenges & Goals

Falling Squirrel, recipient of the Ubisoft Indie Series Special Prize, brought on UberStrategist to launch The Vale: Shadow of the Crown, a groundbreaking action-adventure game designed to be fully accessible for blind and low-vision players.

The game’s audio-first approach set it apart from anything else on the market, but it also posed a key messaging challenge. We needed to spotlight The Vale as an immersive, story-rich experience that could stand alongside visual-heavy titles, not simply an “accessible game.”

Strategic Approach

We kicked off the campaign with an exclusive reveal in The Hollywood Reporter to position The Vale as both a compelling narrative experience and a milestone in accessible game design. This set the tone for a broader outreach strategy that targeted gaming, accessibility, and mainstream entertainment media.

Our messaging focused on the game’s originality and immersive design to reframe expectations around what an action-adventure game could be. We coordinated press previews, in-depth features, and interviews with the developer to deepen engagement.

Results

The campaign delivered widespread visibility, securing over 300 articles globally—101 of which were from top-tier outlets. Coverage highlights included IGN, GameSpot, Tech Radar, The Verge, CBC, Kotaku, JeuxVideo, Axios, and Rock Paper Shotgun.

Backed by more than 60 positive previews and reviews, The Vale became a standout example of accessibility done right, sparking conversations in both gaming and mainstream circles. The campaign helped redefine expectations for audio-based experiences and positioned Falling Squirrel as a creative leader in accessible game design.

THE VALE REDEFINES WHAT A DEMO CAN BE

“Of all the Xbox demos, my favorite is the one I can’t even see.”

KEY PR CAMPAIGN WINS

12.8B

COMBINED ESTIMATED REACH

305

PIECES OF COVERAGE

101

PIECES OF TIER 1 COVERAGE
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