Drives Renewed Media Attention for Live Service RPG

Kuro Games partnered with UberStrategist to support Western media engagement for Wuthering Waves Version 3.0, a major update aimed at repositioning the game following its initial launch. The team identified the need for hands-on exposure to clearly demonstrate the scope and quality of the improvements to the skeptical or undecided Western press.

The primary goal was to host a high-impact press event adjacent to The Game Awards that would attract priority reviewers, showcase Version 3.0 in a controlled environment, and convert attendance into updated reviews and first-time coverage from Metacritic- and OpenCritic-tracked outlets.

UberStrategist designed and executed an invite-only press event in Los Angeles, timed to coincide with The Game Awards, to maximize media availability and relevance. We curated a targeted guest list of high-impact Western reviewers and coordinated travel, accommodations, and on-site logistics to ensure strong attendance and a focused media experience.

The event featured a structured presentation and guided hands-on demo sessions that highlighted the key gameplay improvements, new mechanics, and quality-of-life updates in Version 3.0. Attendees received access to a dedicated review build and comprehensive press materials, with UberStrategist managing all pre-event communication, on-site support, and post-event follow-up.

The press event resulted in consistently positive preview and review coverage from Western outlets, including Pocket Tactics, DualShockers, GamingTrend, VideoGamer, and But Why Tho? (which awarded Wuthering Waves an 8.5/10). Coverage frequently highlighted Version 3.0 as a meaningful step forward for the game, praising its expanded content and refinements to the core experience.

By pairing hands-on access with targeted messaging, the event helped rebuild confidence in Wuthering Waves among key reviewers and strengthened relationships with Western media. The experience supported renewed critical interest in the title at a pivotal industry moment and reinforced Version 3.0 as a clear turning point for the game’s ongoing development.