PRESS AND VIP OUTREACH AT GDC

Jagex, the studio behind RuneScape and the upcoming RuneScape: Dragonwilds and SCUM, partnered with UberStrategist to host a one-day GDC event. The goal was to showcase both games to Tier 1 press during the day, followed by an invite-only evening mixer for industry VIPs.

The challenge was delivering a high-quality experience on a tight timeline. Jagex needed a venue near The Moscone Center that could host both a media showcase and evening social—with tech support, branding, and catering included.

We worked closely with Jagex to understand their goals and plan a bespoke, fully managed event that made a strong impression with press and VIP guests. From sourcing the venue to coordinating tech, branding, and catering, we handled every detail so the client could focus on engaging with attendees.

After presenting options, we secured the S&R Lounge at Hotel Zetta—just five minutes from The Moscone. We arranged high-spec demo stations for media previews, with fresh-baked cookies and refreshments during the press portion. The evening mixer featured appetizers, a full bar, and two game-themed cocktails with branded napkins and coasters.

The event drew over 20 media attendees for hands-on meetings with Jagex developers, followed by an evening mixer that welcomed more than 80 guests. The venue’s location, setup, and atmosphere helped create a smooth experience for press and an inviting space for networking.

Guests praised the food and drinks, and the event provided valuable face time between Jagex and key media. It helped the team strengthen relationships with editors and generate fresh interest in the studio’s titles. The client expressed satisfaction with both turnout and execution and viewed the event as another successful collaboration with UberStrategist.