Major Update For Mobile RTS Hit

Lilith Games sought to spotlight a major new update for Rise of Kingdoms, its blockbuster mobile RTS. The update introduced a fresh playable faction inspired by Egyptian history and culture, a feature designed to expand the game’s already wide appeal.

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UberStrategist was tasked with running a sponsored influencer campaign that would highlight this update, reach both core fans and new audiences, and sustain excitement for one of the world’s most popular strategy titles.

We focused on YouTube as the primary platform for visibility and discovery. Rather than relying solely on endemic gaming influencers, we selected creators who had demonstrated an interest in Egyptian culture and strategy content. This approach offered a natural link to the update while broadening the campaign’s reach.

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By pairing cultural relevance with gameplay coverage, the activation ensured the new faction felt both authentic and compelling to target audiences.

The campaign achieved extraordinary visibility, with over 11.8 million impressions and more than 2.1 million video views. Performance metrics confirmed that both core players and broader audiences engaged meaningfully with the updated content.

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This influencer push contributed to the successful rollout of the new Egyptian faction and added momentum to an already popular global RTS. By highlighting the update through creators with strong cultural and strategic ties, UberStrategist helped Lilith Games reach the right audience and reinforce Rise of Kingdoms’ standing as a leading mobile strategy title.