Expands Visibility for Licensed Tabletop Accessories Brand

Sirius Dice, a tabletop accessories company known for licensed dice and collectibles, engaged UberStrategist to support a brand-building campaign across its growing portfolio. The campaign focused on products tied to major franchises, including Stranger Things, Dungeons & Dragons, Baldur’s Gate 3, and Magic: The Gathering.

Sirius aimed to expand beyond tabletop and hobby-focused outlets and reach broader gaming, entertainment, and pop culture media. This required building credibility with new audiences in a competitive collectibles market while positioning the company as a trusted partner for major IP holders.

We positioned Sirius as a premium partner for licensed tabletop accessories by emphasizing its collaborations with major IP holders, including Netflix, Hasbro, and Wizards of the Coast. We focused on expanding visibility beyond tabletop media by targeting gaming, entertainment, and pop culture outlets that could reach a broader audience.

We structured outreach around key product releases and licensing announcements to give each collaboration a clear moment in the media. Our team drafted and distributed press materials, conducted ongoing outreach tied to each release, coordinated product sampling, and managed press relationships to maintain consistent visibility across multiple campaign beats.

The campaign expanded Sirius’s visibility beyond tabletop press and secured coverage across gaming, entertainment, and pop culture outlets. Placements appeared in publications such as GamesRadar+, ComicBook.com, The Pop Insider, Variety, and The Hollywood Reporter, with coverage tied to major licensed collaborations.

Throughout the four-month campaign, we reinforced Sirius’s position as a credible partner for major licensed IPs and maintained consistent visibility across multiple product releases. As a result, the brand’s presence expanded beyond tabletop media, and we built momentum with new audiences, which led Sirius to extend the engagement into an ongoing PR retainer.