Connects Mobile RPG with Anime Enthusiasts

Ahead of Alchemy Stars’ one-year anniversary celebration, Tencent’s Level Infinite label engaged UberStrategist to lead a multifaceted PR and marketing campaign. A key component of this initiative was a paid media strategy designed to reach both mobile gaming and anime-focused audiences.

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The client sought broad visibility across top-tier entertainment and gaming outlets that resonated with fans of anime, RPGs, and mobile titles. The goal was to generate sustained interest in the anniversary campaign and reinforce Alchemy Stars’ standing among its core and crossover audiences.

UberStrategist designed and executed a comprehensive paid media plan targeting outlets with proven reach among anime and mobile gaming enthusiasts. Activations included sponsored articles, homepage and site takeovers, mobile banners, YouTube channel placements, newsletter promotions, and community giveaways.

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We partnered with highly relevant publishers, including Anime News Network, Pocket Tactics, Pocket Gamer, Game Rant, TheGamer, and Android Police. This mix of platforms and activation types ensured consistent exposure across the audiences most likely to engage with Alchemy Stars and its anniversary content.

The campaign delivered over 3 million impressions through 16 targeted media activations. Exposure across leading anime and gaming outlets reinforced Alchemy Stars’ presence among both core players and genre enthusiasts.

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By combining premium placements with creative advertorial and community features, UberStrategist successfully connected Alchemy Stars with high-value audiences. The campaign enhanced brand visibility and contributed to a significant anniversary milestone for Tencent’s Level Infinite label.