Standout Steam Debut for VR Horror Title

Schell Games sought to reignite excitement for Silent Slayer VR as it expanded to a new audience with its Steam launch. Already a favorite on the Meta Quest Store, the challenge was to build fresh buzz and awareness for the game’s arrival on a new platform.

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To achieve this, Schell Games partnered with UberStrategist for a dynamic sponsored influencer campaign. The campaign leveraged influencers who specialize in VR horror games to highlight the game’s chilling experience and ensure a successful debut on Steam.

We focused on evergreen content to maximize Silent Slayer VR’s visibility during its Steam launch. By predominantly working with VOD creators, we ensured the game would remain searchable for prospective players, particularly VR horror enthusiasts, long after the campaign's conclusion.

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We complemented this approach with selected Twitch streamers, showcasing the mixed-reality mode and Halloween-themed setups to enhance engagement. The staggered rollout created a steady drumbeat of buzz for the Steam launch.

The campaign generated strong excitement and sustained engagement around Silent Slayer VR’s Steam launch. By strategically partnering with influencers who specialize in VR horror, we produced 12 high-quality content pieces that collectively drove over 51,000 minutes of gameplay viewing.

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This thoughtful blend of evergreen VOD content and Halloween-themed streams resonated deeply with the game’s core audience and helped it remain discoverable and engaging well beyond launch. Schell Games was thrilled with the results, praising our ability to align the influencer strategy with their creative vision while maximizing reach, visibility, and long-term impact.