Puzzle-Style Influencer Unboxing Kits

Schell Games approached UberStrategist to create a unique unboxing experience for Silent Slayer: Vault of the Vampire, a horror-themed VR title. They wanted to generate buzz ahead of the launch by giving content creators a compelling, hands-on introduction to the game’s world.

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The goal was to produce and deliver 20 themed kits to influencers on a tight one-month timeline and within a fixed budget.

We partnered with a trusted creative vendor to design a puzzle-style unboxing kit that matched the eerie tone of Silent Slayer: Vault of the Vampire. Each red satin-lined coffin was wrapped in chains and secured with a padlock. The key was hidden inside a branded 3D-printed vampire skull with a secret drawer.

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A wax-sealed parchment letter guided recipients through the experience, prompting them to solve the puzzle before accessing the kit’s contents. Additional items included an in-game amulet, themed apparel, and custom merch.

Each of the 20 kits was hand-assembled, shipped, and delivered on time to creators in the U.S., Canada, Europe, the UK, and Greenland. The interactive nature of the kit—requiring creators to physically solve a puzzle to access the contents—led to highly engaged reactions and authentically themed content that reflected the spirit of the game.

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This bespoke campaign delivered exactly what the client envisioned: a high-impact, on-brand unboxing moment that generated attention, excitement, and shareable content ahead of Silent Slayer's release.