Strong Turnout for North American Press Tour

Swedish game studio 10 Chambers engaged UberStrategist to organize a North American press tour ahead of The Game Awards. The studio planned to premiere its new techno-thriller cooperative heist game Den of Wolves, and showcase the final update for its tactical horror multiplayer title GTFO.

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With limited time and a packed media calendar surrounding The Game Awards, the campaign needed to generate attention that would carry through one of the industry’s most competitive weeks.

We identified media contacts best suited to cover 10 Chambers’ titles, focusing on journalists already interested in tactical co-op, horror, and heist games. Invitations were sent to select outlets, supported by tailored announcements and complete asset kits to ensure a seamless preview experience.

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UberStrategist coordinated a four-day press tour, including managing schedules, messaging, and logistics in close collaboration with the studio. This approach enabled us to maximize attendance while ensuring the press received consistent and accurate information across all interactions.

The press tour drew 25 media attendees, including representatives from IGN, GameSpot, PC Gamer, Wired, TheGamer, Dot Esports, and Screen Rant. The concentrated outreach gave 10 Chambers broad coverage across top-tier gaming and entertainment outlets.

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The campaign provided direct previews and interviews for both Den of Wolves and GTFO, securing a wave of high-profile coverage that raised awareness ahead of The Game Awards. By connecting the studio with key press in advance, the tour ensured strong visibility during one of the industry’s most competitive showcase periods.