Successful PR Push in Latam

Indie publisher PQube sought UberStrategist to promote Curse of the Sea Rats, a pirate-themed Metroidvania, in Latin America. The game’s witty storytelling and thrilling boss battles provided a unique angle for media outreach, but PQube needed specialized PR support to break into the Spanish- and Portuguese-speaking markets.

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Our goal was to generate interest and coverage by leveraging pirate-inspired themes and clever narratives to engage Latin American audiences and achieve a strong launch.

We leaned into Curse of the Sea Rats’ pirate and naval themes to create a playful and engaging media outreach campaign tailored to the Latin American press. Positioning the game as a fresh take on the Metroidvania genre, we targeted outlets that reach Spanish- and Portuguese- speaking audiences.

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Our campaign included securing early Metacritic reviews, delivering tailored press releases, and pitching directly to influential outlets in the region. This approach harnessed the game’s unique tone and storytelling to capture interest and drive excitement in the target markets.

Our campaign delivered significant visibility for Curse of the Sea Rats, reaching a potential audience of over 129 million readers. We secured coverage in key Latin American outlets, including Reporte Indigo, Critical Hits, PSX Brasil, Game Blast, Jovem Nerd, Adrenaline, Terra, and GamVicio.

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The early Metacritic score helped establish Curse of the Sea Rats as a standout indie release in the competitive Metroidvania genre. Our targeted campaign successfully boosted the game’s presence in Spanish- and Portuguese-speaking regions and positioned PQube for continued growth in the Latin American market.