Mighty PR Results in a Crowded Market

Tiny Thor, a challenging platformer that blends the charm of 16-bit graphics with the nostalgia of Saturday morning cartoons, was poised to capture the hearts of gamers. Published by Gameforge, a leading name in Western MMORPGs, the indie game needed a strong introduction for its PC and Nintendo Switch announcement and launch.

‍

The goal was to elevate Tiny Thor from an indie gem to a standout title in a crowded market, leveraging its unique appeal to retro gaming enthusiasts and fans of Norse mythology. UberStrategist was brought on board for a 8-month campaign to ensure this small but mighty indie platformer got the attention it deserved.

To create a Thor-worthy launch, we capitalized on the rising trend of Norse mythology in pop culture and the natural fit of Tiny Thor on the Nintendo Switch. Our strategy involved securing high-profile exclusives and targeted coverage, emphasizing the game’s nostalgic appeal and unique mechanics.

‍

On-brand outreach to key outlets ensured Tiny Thor caught the attention of influential gaming voices. We also expanded internationally, crafting compelling narratives for audiences across North America, Europe, and Latin America.

Our PR campaign for Tiny Thor was a mighty success. The game received widespread attention from top-tier outlets such as Kotaku, Screen Rant, and Nintendo Life, showcasing its appeal to both retro gaming enthusiasts and newer audiences.

‍

International coverage from PCGamesN, Gematsu, and EveryEye further amplified its presence, making Tiny Thor a global name. The campaign exceeded expectations, proving that even a small hero can have a massive impact on the gaming world. Tiny Thor’s hammer didn’t just hit the nail on the head—it shattered it.