Drive Global Media Success for Fantasy MMO

Following a successful early access period, Lilith Games prepared to launch Call of Dragons, its fantasy MMO adventure filled with mythical creatures and real-time strategy gameplay. The publisher partnered with UberStrategist to design a creative, globally focused PR campaign that would build anticipation and drive coverage across gaming, entertainment, and pop culture media.

The goal was to expand awareness beyond the existing player community and secure a high volume of tier-one media attention that would position Call of Dragons as one of the most exciting new MMO releases of the year.

UberStrategist developed a story-driven campaign that highlighted the game’s deep lore, striking visuals, and blend of MMO and strategy mechanics. We crafted creative hooks that connected the title’s themes to trending entertainment stories, including the cultural buzz surrounding HBO’s House of the Dragon.

Our team approached outreach with agility and creativity, tailoring angles to each publication and leaning into the imaginative tone of the game. This kept our outreach distinctive and helped Call of Dragons stand out across gaming, entertainment, and pop culture media.

The campaign secured coverage across major global outlets, including IGN, Bleeding Cool, Pocket Tactics, MMO Bomb, Attack of the Fanboy, GGRecon, Pocket Gamer, JeuMobi, and Level Up. In total, the launch generated 652 pieces of coverage worldwide, with significant attention from Tier 1 publications.

The results reinforced Call of Dragons as a major global release within the MMO genre. Through creative positioning and targeted storytelling, we captured the attention of players and media and brought the game's rich fantasy universe to life.