Tactical PR Powers Warpath’s Launch Success

Lilith Games, a mobile gaming leader, aimed to expand Warpath’s success by launching it on PC after strong iOS and Android performance. The challenge? Standing out in a crowded market of Triple-A strategy titles.

Our goal was to drive media coverage and awareness for the PC launch, showcasing Warpath’s gameplay, storyline, and unique features to attract new players while keeping existing fans engaged.

To achieve our goals, we executed a strategic PR campaign showcasing Warpath’s strengths. Working closely with Lilith Games, we developed compelling assets that highlighted its engaging gameplay, rich storyline, tight controls, and approachable narrative—appealing to both RTS veterans and newcomers.

Our efforts included press releases, trailer placements, and targeted media pitching to maximize exposure. By securing coverage in top-tier outlets and emphasizing Warpath’s successful mobile-to-PC transition, we positioned it as a standout in the competitive RTS market.

The PR campaign was a resounding success. We secured 237 pieces of coverage globally, including placements in renowned publications such as IGN, MMOBomb, Bleeding Cool, PlayGround, Sector, and Shazoo.

The campaign reached a total potential audience of 1.3 billion, significantly amplifying the game's visibility and appeal. Additionally, we achieved 25 pieces of Tier 1 coverage—each with a reach of over 1 million—further establishing Warpath as a formidable contender in the PC real-time strategy market.