Complements Earned PR to Boost Visibility for Award-Winning ARPG

Kuro Games partnered with UberStrategist to support paid media efforts for Wuthering Waves, the award-winning open-world action RPG. The campaign was designed to complement our ongoing PR work by securing sponsored placements that would spotlight the game's continued growth, major updates, and industry recognition.

The goal was to maintain visibility between major news cycles while reaching large gaming audiences through premium media placements. Kuro Games also wanted to reinforce Wuthering Waves' momentum by showcasing the game's recent award wins, post-launch improvements, and ongoing content roadmap.

We developed a paid media program focused on prominent gaming media groups, including Ziff Davis, Future, Network N, and Valnet. Working with these publishers, we coordinated sponsored content packages designed to highlight major updates, achievements, and future content plans for Wuthering Waves.

Each placement was built around a distinct angle, ranging from new game updates and upcoming content to post-launch improvements and industry accolades. Our team managed publisher negotiations, topic development, publication scheduling, copy review, and asset delivery to ensure each campaign beat was supported by high-impact sponsored placements.

During the engagement, we coordinated eight paid media placements across major gaming outlets, supported by additional social media promotion and banner placements. Sponsored content appeared on publications including IGN, Eurogamer, PC Gamer, GamesRadar+, PCGamesN, GameRant, and TheGamer.

The campaign successfully amplified awareness of multiple Wuthering Waves updates while also drawing attention to the game's award wins, achievements, and future content roadmap. By combining paid media with our ongoing PR efforts, we helped reinforce Wuthering Waves' position as one of the leading live-service action RPGs on the market while keeping the game top of mind with engaged gaming audiences.