Drives Steam Next Fest Demo Awareness for Cyberpunk Action Title

Heart Core partnered with UberStrategist to support the upcoming title Gripper, a stylish cyberpunk boss-rush game centered around high-speed motorcycle combat. To complement our PR campaign, the client wanted a targeted sponsored influencer activation during Steam Next Fest to build awareness around the game's playable demo.

The goal was to introduce Gripper to relevant players, encourage demo downloads, and showcase the game's fast-paced combat and distinctive visual style. The campaign also aimed to maximize visibility during one of Steam's most important discovery events.

We developed a cost-effective Twitch influencer campaign centered on Steam Next Fest. Our team identified creators whose audiences aligned with action games, roguelikes, and indie titles, and then coordinated sponsored livestreams featuring the game's demo.

Each creator highlighted key gameplay elements, including boss battles, motorcycle combat, weapons, and the game's cyberpunk world. The influencer campaign ran alongside our PR efforts, allowing viewers to experience Gripper through live gameplay during the festival.

The campaign generated strong engagement throughout Steam Next Fest with over 250,000 minutes of watch time on Twitch. This helped expand awareness of Gripper among highly engaged Twitch audiences, with creators introducing viewers to the game's unique mechanics and reinforcing the visibility generated through our broader PR campaign.

The activation demonstrated that a focused, budget-conscious sponsored influencer activation can deliver meaningful results when paired with a larger PR effort. Together, our efforts helped Heart Core maximize exposure for Gripper during one of the most important moments in its pre-launch marketing.