Boosts Publisher’s Presence Worldwide

Owlcat Games brought on UberStrategist to support its growing portfolio of titles, including major launches, content updates, and ongoing press cycles. With multiple products in development, they needed a partner who could manage everything from launches to DLC.

The collaboration grew over two years, and so did the scope. During our campaign, Owlcat acquired META Publishing, which expanded the number of products we supported. They also brought us in to manage trade shows and strengthen their brand presence.

As an established publisher, Owlcat has a large catalog to manage. Juggling frequent news beats, content updates, launches, and review cycles—while also planning events and booking tradeshow appointments—required a structured yet adaptable PR approach.

We supported collaborations (such as a free DLC with Fatshark) and coordinated with Owlcat’s international partners (Marchsreiter and Alcon Interactive Group) to ensure consistent messaging across titles. We also handled press appointment booking, booth support at gamescom, and brand-building efforts.

During our campaign, we supported over a dozen products across both Owlcat Games and META Publishing. Our work spanned titles such as Warhammer 40,000: Rogue Trader, Warhammer 40,000: Dark Heresy, Pathfinder: Wrath of the Righteous, and The Expanse: Osiris Reborn, along with META Publishing titles like Biped, Blind Descent, and Nested Lands.

Our efforts have helped Owlcat maintain global visibility for its growing portfolio while building long-term brand equity across both publishing labels. We served as a trusted partner, supporting the studio as it grew its portfolio and reached new audiences around the world.