Drives Engagement for Racing Game on YouTube and Twitch

505 Games partnered with UberStrategist to support the console launch of DRIFTCE, a racing title focused on high-performance drift mechanics. The campaign aimed to introduce the game to new audiences and showcase its gameplay through creator-driven content.

The client’s goal was to increase awareness and highlight the game’s appeal to both racing fans and motorsport enthusiasts. This required identifying influencers whose audiences aligned with the genre and ensuring content effectively demonstrated the gameplay experience.

We focused on identifying and partnering with YouTube and Twitch influencers whose audiences aligned with racing and automotive content. We prioritized creators who could authentically showcase the game’s mechanics and appeal to both gaming and motorsport communities.

Our team coordinated sponsored content across both platforms, ensuring gameplay was clearly demonstrated and timed around the launch window. By aligning placements across YouTube and Twitch, we maximized visibility and reinforced the game’s presence across multiple channels.

The campaign generated strong visibility across YouTube and Twitch through coordinated creator content. Sponsored videos and streams showcased DRIFTCE’s gameplay and reached a wide audience across both platforms, with over 246K YouTube views and 248K Twitch watch time.

Creator content resonated with both gaming and motorsport audiences, helping introduce the title through extended gameplay sessions. The campaign built awareness at launch and positioned DRIFTCE as a compelling entry in the racing genre.