Strong Coverage for Ferrari in New Markets

The Ferrari Velas Esports Series, Ferrari’s premier esports competition, expanded its qualifiers beyond Europe to include North America. To grow awareness and attract UK and North American car enthusiasts, Ferrari partnered with UberStrategist to drive engagement for the series.

Our goal was to secure high-quality press coverage in racing and esports media, positioning the series as a must-watch competition for motorsports and sim racing fans.

We developed a targeted PR campaign to reach racing enthusiasts, sim racing communities, and esports audiences. Our outreach focused on securing coverage in top-tier motorsports and gaming outlets to maximize visibility.

The campaign emphasized Ferrari’s expansion into North America and the series’ unique competitive appeal. Through strategic press pitching, we secured impactful placements in premier racing publications and esports media.

Our campaign secured coverage in leading racing and esports outlets, including Race Department, Clutch Points, GT Planet, The Paddock Magazine, Traxion, Overtake, and Box This. This exposure helped expand the Ferrari Velas Esports Series’ reach among dedicated motorsports fans and sim racing communities.

By successfully positioning the competition within both traditional racing and esports media, we reinforced Ferrari’s presence in the growing world of sim racing, attracting new audiences and increasing awareness in key markets.