Makes Waves for the System Shock Remake

Nightdive Studios aimed to promote their System Shock Remake after acquiring new publisher PRIME MATTER. The challenge was reigniting interest in this legacy title amid a competitive market.

The goals were to maximize media coverage, hit key PR and marketing milestones, and position the remake as one of the most anticipated games of 2023.

In the months leading up to release, we worked closely with Nightdive Studios and PRIME MATTER to execute a comprehensive PR and marketing campaign. This included securing Tier 1 exclusives, conducting key interviews, and coordinating marketing activations and tradeshow meetings to build buzz.

By supporting PRIME MATTER’s efforts with our own strategies, we maximized the campaign's effectiveness, crafting compelling narratives, creating promotional materials, and timing outreach to align with industry events. Our efforts ensured a unified campaign that showcased the game's innovative features and classic roots.

Our strategic efforts yielded significant results, securing over 1,500 pieces of media coverage for the System Shock Remake. This included 394 pieces of tier-one coverage— each with a reach of over 1 million— amplifying the game's visibility among key audiences. The campaign achieved a total of 4.5 billion potential impressions globally, substantially increasing awareness and anticipation for the title.

These outcomes not only met but exceeded the client's objectives, successfully reestablishing System Shock as a highly anticipated release and showcasing the effectiveness of our PR and marketing strategies.