Build Global Interest in Social Deduction RPG

VestGames was preparing to unveil Eville, a social deduction-meets-RPG title, as part of its effort to generate media attention and support its search for a publisher. The developer brought in UberStrategist for a four-month global PR campaign to introduce the game and start building recognition around its distinctive multiplayer concept.

Beyond the initial announcement, we wanted to keep Eville in front of media with fresh reasons to engage and give journalists a meaningful way to experience the game firsthand. Strong coverage and positive previews would help VestGames build credibility around the title during an important stage in its development.

We opened the campaign with an exclusive announcement, then followed with a series of outreach beats built around VestGames’ vibrant assets and custom videos. These materials gave us several opportunities to pursue additional exclusives and maintain coverage beyond the initial announcement.

For previews, we moved beyond a standard hands-on format and coordinated several “Play With the Devs” sessions. Editors played directly with the development team and against one another, which gave them a better sense of the game’s social deduction mechanics and multiplayer experience. We also distributed codes to additional outlets and invited journalists to join weekly developer play sessions through the Eville Discord.

We secured the initial reveal exclusive with Game Informer, followed by additional exclusives with outlets including Comic Book Resources, TheGamer, Bleeding Cool, and CGMagazine. Broader campaign coverage appeared in IGN, ScreenRant, VG24/7, PC Gamer, 4Players, Shacknews, and other international gaming outlets.

The “Play With the Devs” sessions generated multiple positive previews, with editors highlighting the game’s mechanics and engaging gameplay. This mix of exclusive news, ongoing media beats, and hands-on access kept Eville visible throughout the campaign and gave VestGames substantial media exposure during its search for a publisher.