Secures a Positive Metacritic Score for Comedic Indie RPG

Rubber Duck Games approached UberStrategist to support the PC and Xbox launch of Evil Wizard, a crude-humored action RPG that casts players as an evil wizard fighting to reclaim his castle from the cruddy heroes who seized it. 

The goals were to increase awareness, secure reviews from high-impact outlets, and achieve a positive Metacritic rating. A strong critical response would help position the game for its planned launches on additional consoles.

We built the campaign around Evil Wizard’s distinctive humor and action RPG gameplay. Our team used themed media alerts and targeted pitching to introduce the game’s premise, support key announcements, and generate coverage across gaming outlets.

We also developed a focused review cycle designed to reach relevant, high-impact outlets. Our strategy was to secure the critical coverage needed to support the game’s launch and strengthen its position ahead of additional console releases.

We secured a wide array of coverage for Evil Wizard, including news, features, interviews, previews, and reviews. This included top-tier reviews from outlets like Try Hard Guides, EIP Gaming, Steam Deck HQ, CGMagazine, and Gamer Escape.

The review outreach helped Evil Wizard earn a positive Metacritic score of 77. This critical response strengthened the game’s PC and Xbox launch and created a solid foundation for future releases.