Generates Broad Awareness Ahead of TTRPG Crowdfunding Launch

Magnetic Press was preparing to launch Magnetic Press Play, its new tabletop RPG imprint, alongside a Kickstarter campaign for its first title, Carbon Grey. With only a short campaign window, the publisher needed to introduce both the new brand and the game to relevant media and tabletop audiences.

Magnetic Press approached UberStrategist for a combined PR and organic influencer campaign to reach media and creators across tabletop gaming, comics, and entertainment, generate interest in the Carbon Grey quickstart guide, and build awareness ahead of the crowdfunding launch.

Our PR team developed a month-long outreach program focused on gaming, entertainment, lifestyle, comics, and tabletop consumer and industry media. We positioned Carbon Grey as both the debut release from Magnetic Press Play and a new tabletop experience from an award-winning comics publisher.

For the influencer campaign, we identified tabletop creators whose audiences followed role-playing games and miniature painting. We provided access to the Carbon Grey quickstart guide so creators could explore the materials and share the game through Twitch streams and video content ahead of the Kickstarter launch.

We secured coverage across tabletop gaming, entertainment, comics, comic industry, and video game media. Placements in Crunchyroll, ComicBook.com, GamingTrend, Bleeding Cool, and ICv2 introduced both Magnetic Press Play and Carbon Grey to broad, relevant audiences.

Our creator outreach also generated 15 pieces of organic content and more than 70,000 minutes of Twitch watch time. Several creators went beyond the quickstart guide and painted miniatures from the game, which gave their audiences another way to experience the world of Carbon Grey.

Together, the PR and influencer campaigns built strong awareness within a limited timeframe and helped support a successful Kickstarter launch.