Thousands of Wishlists for Indie Game During Steam Next Fest

GHST Studios, a Turkish indie founded by childhood friends, tapped UberStrategist to support the DIESELDOME demo launch—a “RomanPunk” parkour shooter roguelike. Their goals: drive press interest, boost wishlists during Steam Next Fest, and attract publishers for full development funding.

Steam Next Fest’s crowded lineup posed a significant challenge for this short, one-month campaign. With so many competing titles vying for attention, our goal was to help DIESELDOME stand out by showcasing its unique blend of fast-paced gameplay and RomanPunk aesthetic.

We crafted clear, compelling positioning to help DIESELDOME stand out in Steam Next Fest. By showcasing its boomer shooter mechanics, bullet hell action, and roguelike gameplay, we drew comparisons to DOOM and Vampire Survivors to instantly convey its appeal to press.

With the positioning approved, we pitched demo access to press ahead of Steam Next Fest. We secured an exclusive with GameSpot, featuring their impressions and the demo launch trailer on their website and YouTube channel. To address limited press availability during the busy event, we pivoted to pitching for demo roundup inclusions to maximize visibility.

Our campaign generated several thousand wishlists for DIESELDOME during Steam Next Fest and secured valuable quotes from press that GHST Studios can leverage in future publisher conversations. Coverage included major outlets such as Game Rant, GameSpot, GamesRadar, TheGamer, Multiplayer.it, Rock Paper Shotgun, Steam Deck HQ, and PlayGround.

The campaign exceeded GHST Studios’ expectations, delivering the visibility they needed for their demo launch. They were thrilled with the PR results, which positioned DIESELDOME as a standout indie title in a highly competitive showcase.