Buzz for Supernatural Horror Game

DreadXP partnered with UberStrategist to support the launch of The Mortuary Assistant, a new supernatural horror game. In a crowded horror market filled with major franchises and popular indie hits, the game needed to stand out and capture the attention of horror fans.

We set out to generate strong media and influencer interest to build excitement around the launch. Our goal was to build anticipation ahead of launch and position The Mortuary Assistant for a successful debut.

We first introduced The Mortuary Assistant at PAX East, where we secured positive hands-on media coverage. Following the event, we shifted to dedicated outreach, using creative messaging that cast the player as the game’s protagonist to personalize the horror experience.

We paired this messaging with a highly targeted list of press and influencers with whom we believed the title would most resonate. Launch outreach included a unique memorial service-themed announcement to enhance the game’s supernatural atmosphere and spark interest and coverage.

The campaign led to a widely publicized launch for The Mortuary Assistant, including high-profile coverage on IGN, Screen Rant, TheGamer, GamesRadar+, Polygon, PC Gamer, Kotaku, PCGamesN, GameSpark, and Bloody Disgusting. The game also achieved Top Ten placement on Twitch and ranked among Steam’s Top Sellers at launch.

Strong excitement from the press, influencers, and players helped solidify the game’s success. The results further cemented DreadXP’s reputation for publishing standout horror titles and opened new opportunities for ongoing community and media engagement.