Case Study

Decade-Long Partnership with UberStrategist

Fuels Atari’s Gaming Success Through Pr

Atari | Publisher Support | PR
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Atari | Publisher Support | PR

Challenges & Goals

Atari engaged UberStrategist in 2016 for comprehensive PR and marketing support, initially focused on free-to-play mobile games. Our mission was to reinvigorate Atari’s brand and restore its global prominence.

Over the years, as Atari evolved, so did our work. We've since supported the release of over 35 titles, including original IPs, remakes, and reimaginings, plus four consoles and dozens of licensed merchandise.

Strategic Approach

Our strategy has evolved over the years with one goal: keeping Atari at the forefront of video game industry innovation. Through inventive PR campaigns, activations, collaborations, events, social media support, and crisis communications, we’ve elevated the Atari brand globally.

We’ve built key relationships with top-tier press and content creators, tailoring strategies for each launch, release, and partnership to expand the brand's reputation. Additionally, we provide go-to-market guidance and crisis management, quickly responding to community concerns or misinformation.

Results

Our efforts have secured results and forged long-lasting relationships with key media worldwide, including Forbes, The New York Times, Washington Post, IGN, Rolling Stone, The Independent, PC Gamer, GamesRadar+, The Guardian, GameStar, JeuxVideo, Multiplayer, MeriStation, and hundreds more.

After nearly a decade together, Atari continues to call upon UberStrategist for campaigns large and small and retains us as its agency of record. This includes support for its subsidiaries and owned properties, including Nightdive Studios, Digital Eclipse, Infogrames, MobyGames, and others.

PROFESSIONALISM THAT DRIVES SUCCESS

“Working with UberStrategist has been agreat pleasure and sound business decisionfor Atari. Always pleasant and professional,they are superbly responsive, give wisecounsel, and continually overdeliver.”

Todd Shallbetter | Atari

Key PR Campaign Wins

57

PRODUCTS LAUNCHED

1.5K+

PIECES OF TIER 1 COVERAGE

13B+

ESTIMATED REACH

67

EXECUTIVE INTERVIEWS
more results

Real Projects. Real Impact.

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Global PR Campaign Generates

Thousands Of Wishlists For Indie Metroidvania

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Bespoke Event Planning and Execution Delivers

SEAMLESS PRESS EXPERIENCE AT GDC

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High-Impact Press Campaign Lands

KNOCKOUT COVERAGE FOR BOXING SIMULATION

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Relaunch Campaign Reignites

EXCITEMENT FOR BLOODRAYNE’S REVIVED SERIES

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