Atari’s Gaming Success Through PR

Atari engaged UberStrategist for over nine years for comprehensive PR and marketing support, initially focused on free-to-play mobile games. Our mission was to reinvigorate Atari’s brand and restore its global prominence.

‍

Over the years, as Atari evolved, so did our work. We supported the release of 57 products, including original IPs, remakes, and reimaginings, plus four consoles and dozens of licensed merchandise.

While our strategy evolved, we always had one main goal: keeping Atari at the forefront of video game innovation. Through PR campaigns, activations, events, collaborations, social support, go-to-market guidance, and crisis response, we elevated the brand globally for almost a decade.

‍

We built strong relationships with top-tier press and content creators, tailoring strategies for each launch and partnership to expand the brand’s reputation. We also supported PR efforts for licensed Blade Runner 2049 merchandise during the film’s release window, reinforcing Atari’s position as a cultural touchstone across transmedia formats.

Our efforts have secured results and forged long-lasting relationships with key media worldwide, including Forbes, The New York Times, Washington Post, IGN, Rolling Stone, The Independent, PC Gamer, GamesRadar+, The Guardian, GameStar, JeuxVideo, Multiplayer, MeriStation, and hundreds more.

‍

Across nearly a decade of collaboration, we helped Atari rebuild its presence in the gaming world and reestablish relevance with both media and fans. From mobile games to iconic remakes and licensed merchandise, our work supported the company’s transformation and left a lasting mark on its modern legacy.